Blog
Qualtrics introduced its AI-powered Strategy & Research suite at its summit, X4, and launched its “Strategic UX” product — officially entering the experience research space. The new product supports various UX research methods like video feedback, unmoderated usability testing, card sorting, and tree testing, and it leverages AI to generate insights and recommended actions. Adding […]
Blog
What is the definition of network analysis and visibility (NAV) and how does it fit into a Zero Trust framework? This post provides Forrester's definition of NAV and explains why visibility is so vital in today's security environment.
Blog
More than 1 billion people worldwide have disabilities and are underserved by today’s digital products. Global Accessibility Awareness Day (GAAD) reminds us of this and aims to get everyone talking, thinking, and learning about digital access and inclusion.
Blog
With deadlines approaching, learn the benefits of entering a submission to the Forrester Technology Strategy Impact Awards.
Blog
AWS announced this week that Adam Selipsky will depart as CEO and Matt Garman, AWS senior VP of sales and marketing, would replace him in June. Find out what the implications of this move could be at a critical time for AWS and the broader cloud market overall.
Webinar
Learn how to use this transformative framework to shift from revenue-centric to customer-obsessed activity to achieve long-term sustainable growth.
Blog
LogRhythm and Exabeam announced their intent to merge, representing another big change for the security analytics platform market. Find out what's driving the merger and what the implications could be.
Blog
More than 41,000 attendees, 600 exhibitors, and 425 sessions. Get some of the key themes and takeaways from the Forrester security & risk analysts who attended RSA Conference (RSAC) 2024.
Blog
In many professions, education for a new employee’s role incorporates learning with doing. Educators must undergo a full semester of student teaching, surgeons develop by “watching, teaching, doing,” and aspiring electricians must deliver hundreds of hours as apprentices prior to licensure. Even most MLB stars spend years toiling in the minor leagues perfecting their skills. […]
Blog
Last week, I presented at my 10th, and final, Forrester B2B Summit North America. I say final not because the event is ending but because I’m retiring from Forrester in June of this year. One of my sessions introduced the Forrester Customer-Led Sales Growth Model, which was a perfect way to summarize my views on […]
Blog
Have you ever been part of a team where everyone seemed to guard their knowledge from other teams, like treasure, fearing that sharing might diminish their worth? Or perhaps you’ve witnessed an environment where the pursuit of individual success overshadows common goals? Unfortunately, these scenarios are not unique and are an example of an antipattern […]
Blog
Pour commencer votre parcours vers le high-performance IT, vous devez évaluer les besoins de votre entreprise, vos styles technologiques actuels et l'état de préparation de votre organisation à l'exécution. Commencez par découvrir les quatre étapes clés de l'évaluation de votre état de préparation à l'informatique de haute performance dans cet article.
Podcast
How can you get stakeholders engaged in your CX research program? Forrester analyst Senem Biyikli combines her research expertise with practitioner interviews to offer best practices.
Blog
Forrester's latest Marketing Survey shows that marketing executives and operations leaders anticipate budget increases this year. Capitalizing on this opportunity requires overcoming formidable challenges.
Blog
Mobile banking customers in India are finding that their apps are lagging behind and they might not wait around until the apps catch up. Learn a few of the emerging features that Indian consumers see as table stakes in mobile banking in this preview of a new report.
Blog
Rising consumer pressure and new regulatory reporting requirements have opened the door to a new approach: GreenOps, or the practice of minimizing a cloud environment’s carbon footprint through the efficient use of cloud resources. Learn more about GreenOps in this post.
Podcast
Customer experience for IT (CX4IT) is a concept that transforms how IT operates, placing customers at its center. Forrester Principal Analyst Gordon Barnett explains how to build experience-driven IT organizations and why it matters. We discuss how CX pros can inspire, inform, and collaborate with IT leaders to achieve great CX for IT. Featuring: […]
Blog
As an IT organization grows, it eventually hits a point where spreadsheets aren't enough to assess its capabilities. This updated IT capability map can help assess your digital and IT organization's capabilities as well as its deficits, gaps, or redundancies.
Blog
Read this blog post to understand the actions that organizations need to take throughout the sustainability materiality assessment process.
Podcast
The world’s first binding legislation on AI has arrived, and its impact will extend far beyond Europe’s borders. This week on What It Means, Principal Analyst Enza Iannopollo explains the EU AI Act’s timeline, enforcement, and potential impact on innovation.