Data Strategy
& Insights

Aaron Katz
VP, Research Director
Coverage: Customer Insights, Customer Insights and Analytics, Sharing customer insights, Data Analytics, Data and analytics, Data Management, Data science, Business Intelligence, Analytics 

Brandon Purcell 

VP, Principal Analyst
Coverage: Artificial Intelligence, Customer Analytics Best Practices & Technologies, Deep Learning, Machine Learning, Personalization, Predictive Analytics, Customer Analytics, Advanced Analytics, Data Analytics, CX and artificial, Intelligence 

Christina McAllister  

Senior Analyst
Coverage: Agent Desktop Applications, Agent & Contact Center Performance Management, Speech & Text Analytics, Conversational interactions, Customer Service, Customer Service & Support, Customer Service Strategies, Customer Service Technologies, Vendors for Customer Service & Support Solutions, Contact Centers, Self-Service, Customer portals and self-service strategies, Web Chat, Messaging, Digital Customer Experience

Jayesh Chaurasia  

Analyst
Coverage: Data and analytics, Data Management, Data Quality & Data Governance, Data Analytics, Analytics, Master Data Management and Data Observability

Kim Herrington 

Senior Analyst 
Coverage: User Adoption, Communication, Storytelling, Data Literacy, Insights-Driven Business, Chief Data Officer, Data-driven cultures

Michele Goetz 

VP, Principal Analyst 
Coverage: Data Strategy and Architecture, Data Mesh, Edge Data and Intelligence, DataOps, Artificial Intelligence, Data Management, Data Governance

Mike Gualtieri 

VP, Principal Analyst 
Coverage: Artificial Intelligence

Noel Yuhanna 

VP, Principal Analyst 
Coverage: Data Fabric, Lakehouse, Translytical, Data Management, Cloud Data Platforms, Cloud Migrations, Data Warehouse, Data Architecture, Data Mesh, Data Integration, Data Virtualization, Data Security, NoSQL, Multimodel, Master Data Management, Global platforms, Multicloud platforms

Rowan Curran 

Analyst 
Coverage: Machine Learning, Data science, Artificial Intelligence, Data Analytics, Advanced Analytics, Predictive Analytics 

Sri Sridharan 

VP, Group Research Director 
Coverage: Business Insights Team Management, Research Management, Customer Insights, Customer Analytics, Customer Intelligence, AI, Data Science, Machine Learning

Tina Moffett 

Principal Analyst 
Coverage: Customer Journey Analytics, Data Deprecation, Digital Attribution, Engagement, Marketing Analytics, Marketing mix modeling, Metrics & Measurement Development Analysis, Unified Marketing Measurement, Media Analytics 

Zeid Khater 

Analyst 
Coverage: Customer Analytics, Customer Analytics Best Practices & Technologies, Data Analytics, Data and analytics, Marketing Analytics, Analytics, Customer Insights and Analytics, Customer Insights