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Nedbank Retail and Business Banking to be recognized at CX Summit EMEA Forrester today announced that Nedbank Retail and Business Banking is the winner of its Europe, Middle East, and Africa (EMEA) 2024 Customer-Obsessed Enterprise Award. The award recognizes organizations that are putting customers at the center of their business strategy to accelerate growth. Nedbank [...]

Prudential, as well as leaders from Albertsons Companies and T-Mobile, to be recognized at CX Summit North America  CAMBRIDGE, Mass., May 14, 2024 — Forrester (Nasdaq: FORR) today announced that Prudential, as well as leaders from Albertsons Companies and T-Mobile, are the North American winners of its 2024 Customer Obsession Awards. Forrester’s Customer-Obsessed Enterprise Award and Customer-Obsessed [...]

Event will share actionable insights to help CX, digital, and B2C marketing leaders seize the generative AI opportunity  IHH Healthcare Singapore to be honored as recipient of Forrester’s 2024 Asia Pacific Customer-Obsessed Enterprise Award SYDNEY, May 9, 2024 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX Summit APAC event being held in Sydney, Australia, and [...]

Unveiled at B2B Summit North America, the Forrester Opportunity Lifecycle framework breaks through silos to align marketing programs to revenue opportunity AUSTIN, Texas, and CAMBRIDGE, Mass., May 6, 2024 — New research unveiled at Forrester’s (Nasdaq: FORR) B2B Summit North America, which kicked off today, asserts that changing buyer behaviors and expectations require a complete [...]

According to Forrester’s ‘Global IT Services Market Forecast 2023-2028’, global IT service industry spend will reach $2 trillion in 2028. However, despite forecasted growth, IT service firms will face several challenges in the next few years.   Key findings include:  Growth will be substantial, with the IT service industry averaging 4.6% annual growth. Growth will be [...]

Forrester’s report, The State Of Global Business Buyer Trust In 2024, reveals that strong trust in an organization is essential and often determines purchase intent. However, business leaders often struggle to understand how to create trust and how it influences the buying decision process. Forrester identifies seven levers of trust: accountability, competency, consistency, dependability, empathy, [...]

According to Forrester’s European Banking Trust, 2023, banks in France, Italy, Spain, and the UK continue to face low levels of customer trust in 2023. The majority of banking brands in France, Italy and Spain had a ‘weak’ average customer trust score – with the UK the only country out of the four to receive [...]

Forrester has already identified the 10 most important emerging technologies for 2023. In a new report, Ten More Top Emerging Technologies For 2023, there are additional emerging technologies that enterprises should be aware of — four of which will deliver benefits to most firms in the next two years. These include: Autonomous vehicles. These technologies [...]

Le Monde: VP, Principal Analyst Thomas Husson discusses how Satya Nadella’s 10 years at Microsoft has taken the company to a new dimension, especially with regards to the cloud and AI. Read the full article here. Read more from Thomas here.

The Guardian. VP, Principal Analyst Thomas Husson discusses Apple’s latest earnings in an interview. Read the full article here. Read more from Thomas here.

The Register: VP, Principal Analyst Charlie Dai offers his perspective about both current investments and current progress being made in the field of quantum computing.  Read the full article here. Read more from Charlie here.

Financial Times: Principal Analyst Lee Sustar offers perspective on Microsoft and Alphabet’s latest earnings in an interview, describing how the tech giants’ customers are in “buy AI now, figure out if it works later” mode. Read the full article here. Read more from Lee here.