Forrester Research

	Ted Schadler Vice President, Consumer Technographics

Research Coverage

Tech Marketing Tools & Best Practices, High-Tech, Tech Marketing Strategies, Consumers By Geography

Research Focus

Ted is the manager and research director of Forrester's Consumer Technographics business and team. This team of 27 data professionals is responsible for managing survey operations for 30 surveys in 14 countries in North America, Europe, and Asia Pacific. Ted's team is focused on helping market researchers, customer experience professionals, and interactive marketers take advantage of Forrester's Technographics database of 225,000 annual survey responses. Technographics is the largest and longest-running survey in the world on how consumers adopt, use, and are affected by technology and on the impact of consumer technology on markets. Ted's team also produces research on the US Hispanic and Asia Pacific consumer markets, including the emerging economies of metropolitan China and India. Ted's particular expertise is in device adoption and use, online behavior, and in using online activities to create effective consumer segmentations.

Previous Work Experience

Ted's previous experience at Forrester includes three years as a vice president and principal analyst focused on consumer technology and seven years as an enterprise software analyst and research director, including two years as the founding product manager and research group director for TechRankings, the forerunner of the Forrester Wave methodology. Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for "Crash Davenport," a successful Maryland-based rock & roll band.

Ted has appeared as a technology industry expert on NBC, ABC, PBS, CBC, and CNBC, and has been quoted in journals such as The Economist, The Wall Street Journal, The New York Times, and BusinessWeek.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. in physics from Swarthmore College.