|
Name of survey: North American Technographics Benchmark Survey, 2008
Product: North American Consumer Technographics
Date of survey: March 2008
Region: North America
Number of respondents: 61,033
Forrester conducted a mail survey fielded in February and March 2008 of 61,033 US and Canadian households and individuals ages 18 and older. For results based on a randomly chosen sample of this size (N=61,033), there is 95% confidence that the results have a statistical precision of plus or minus 0.4% of what they would be if the entire population of North American households and individuals ages 18 and older had been surveyed. Forrester weighted the US head of household data by age, gender, household income, household size and composition, education level, region, and market size (combined statistical area). The weighting criteria for the US individual respondent data included all of the above with the addition of employment status. The survey sample size, when weighted, was 53,000 North American respondents at the household level and 60,847 North American respondents at the individual level. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in mail panels). The sample was drawn from members of TNS¿s panel, and respondents were motivated by a sweepstakes drawing. The sample provided by TNS is not a random sample. While individuals may have been randomly sampled from TNS¿s panel for this particular survey, they have previously chosen to take part in the TNS panel.
Survey Instruments:
North American Technographics Benchmark Survey, 2008 - US
North American Technographics Benchmark Survey, 2008 - Canada (French)
North American Technographics Benchmark Survey, 2008 - Canada
The documents below summarize the findings from this survey.
The Fastest-Growing Mobile Phone Category
Charles S. Golvin, October 2009
Case Study: The Weather Channel Pushes Mobile As A Developed Media Outlet
Julie A. Ask, Seth Fowler, July 2009
Case Study: E*TRADE Leverages Mobile To Offer Customers More Convenient Services
Julie A. Ask, May 2009
Vive La Difference In B2B Buyer Behavior
Jennifer Belissent, Ph.D., April 2009
Mobile Technographics
Julie A. Ask, Charles S. Golvin, April 2009
How Online Seniors Purchase Products
Sally M. Cohen, Abe Garon, January 2009
How US Online Consumers Research And Purchase Telecom Services
Sally M. Cohen, Remy Fiorentino, November 2008
How To Increase Grocery Sales In A Grim Economy
Victoria Bracewell Lewis, Lauriane Camus, November 2008
The State Of Consumers And Technology: Benchmark 2008, Canada
Charles S. Golvin, October 2008
Benchmark 2008: Which Generations Bank And Invest Online?
Bill Doyle, October 2008
Cable Voice Brings VoIP Into The Mainstream
Sally M. Cohen, October 2008
Gauge Your Product's eReadiness In Asia Pacific
Dia Ganguly, October 2008
Hispanic Social Technographics® Revealed
Tamara Barber, August 2008
Technographics® Insight: 2008 Global Internet And Broadband Landscape
Valerie Batut, August 2008
Technographics® Insight: Global Financial Attitudes Among Online Consumers
Reineke Reitsma, August 2008
Green Attitudes Don't Guarantee Green Actions
Ted Schadler, August 2008
Technographics® Insight: 2008 Global Online Shopping Patterns
Valerie Batut, August 2008
Benchmark 2008: Forecast Growth Of Devices And Access In The US
Charles S. Golvin, July 2008
Benchmark 2008: The Web Purchasing Power Of Gen X
Sucharita Mulpuru, July 2008
Benchmark 2008: The Net Challenges Traditional Media For Young Eyeballs
James L. McQuivey, Ph.D., July 2008
Benchmark 2008: Gen Y Comes Of Age
Shar VanBoskirk, July 2008
Benchmark 2008: Putting The Personal Into The PC
J.P. Gownder, July 2008
Benchmark 2008: Tech-Savvy Gen Xers Dominate The Home Worker Segment
J.P. Gownder, Remy Fiorentino, July 2008
Benchmark 2008: Pay TV Is Growing Through Digital Upgrades
James L. McQuivey, Ph.D., July 2008
Benchmark 2008: Healthcare Consumers' Tepid Online Channel Uptake
Carlton A. Doty, July 2008
Benchmark 2008: Examining Travel Behavior By Generation
Henry H. Harteveldt, July 2008
Benchmark 2008: Gen X Loves Gadgets The Most
Charles S. Golvin, July 2008
The State Of Consumers And Technology: Benchmark 2008
Charles S. Golvin, Ted Schadler, July 2008
Benchmark 2008: Everyone Goes Online, But Gen Yers Are The Early Adopters
Charles S. Golvin, Remy Fiorentino, July 2008
Benchmark 2008: Gen Y Defines The Traditional Video Gaming Market
Paul Jackson, July 2008
Benchmark 2008: Broadband Dominates The Home Internet Access Market
Sally M. Cohen, July 2008
Benchmark 2008: Telcos Struggle To Retain Business From Generations X And Y
Sally M. Cohen, July 2008
Benchmark 2008: Gen Y And Gen X Lay Their Digital Home Foundations
Charles S. Golvin, July 2008
Benchmark 2008: Mobile Is Everywhere
Charles S. Golvin, July 2008
Technographics® Insight: Different Video Game Console Brands Find Different Niches
Paul Jackson, June 2008
Technographics® Insight: New Moms Are More Active Online
Ted Schadler, June 2008
Technographics® Insight: US Gen Yers Live Richly And Comprehensively Online
Ted Schadler, June 2008
Building Gen Y's Multichannel Media Profile
Ted Schadler, May 2008
|
