|
Name of survey: European Technographics® Benchmark Survey, Q2 2008
Product: European Consumer Technographics
Date of survey: July 2008
Region: Europe
Number of respondents: 25,443
The European Technographics Benchmark Survey, Q2 2008, surveyed 25,443 respondents in the eight markets of France, Germany, Italy, the Netherlands, Spain, Sweden, the UK, and Poland. This survey is based on adults ages 16 and older. Taylor Nelson Sofres (TNS) weighted the data by age, sex, region, education, and income to demographically represent the adult European population per country. TNS conducted the fieldwork in March, April, and May 2008 and motivated respondents with various incentives. For results based on a randomly chosen sample of this size (N=25,443), there is 95% confidence that the results have a statistical precision of plus or minus 1.1% of what they would be if the entire online adult population of Western Europe had been polled. This confidence interval can widen to 3.1% when the data is analyzed at a country level. The consumer topics covered include general behavior toward technology, device ownership (including brand usage of mobile phones, PCs, digital cameras, portable music devices, and printers), online buying behavior, personal finance, importance of main banks, travel, TV purchasing, interest in digital services, technology brands, preferred media sources, consumer trust, mobile phone buying behavior, mobile Internet, demographics, and Technographics segmentation.
Survey Instruments:
European Technographics® Benchmark Survey, Q2 2008 - Questionnaire
The documents below summarize the findings from this survey.
Technographics® Insight: Consumer Attitudes And Usage Of eRetail Brands In Europe
Olesia Klevchuk, June 2009
Vive La Difference In B2B Buyer Behavior
Jennifer Belissent, Ph.D., April 2009
Technographics® Insight: How Online Reviews Impact Europeans' Shopping Behavior
Valerie Batut, January 2009
How The Net Is Influencing European Offline Sales
Valerie Batut, Reineke Reitsma, January 2009
Exploiting Europeans' Green And Ethical Agendas
Paul Jackson, January 2009
How To Increase Grocery Sales In A Grim Economy
Victoria Bracewell Lewis, Lauriane Camus, November 2008
Is There Enough TV For Everyone?
Pete Nuthall, October 2008
The Economic Downturn Sets Back The European Mobile Consumer Market
Pete Nuthall, October 2008
The Herd Effect And The Influence Of Technology On Consumer Behavior In A Crisis
Reineke Reitsma, October 2008
Technographics® Insight: Social Technographics In Poland
Reineke Reitsma, September 2008
European Consumers And Their PCs
Paul Jackson, September 2008
Technographics® Insight: 2008 Global Internet And Broadband Landscape
Valerie Batut, August 2008
The European North-South Divide Revisited
Valerie Batut, August 2008
Technographics® Insight: Global Financial Attitudes Among Online Consumers
Reineke Reitsma, August 2008
Technographics® Survey Highlights: European Technographics Benchmark Survey, Q2 2008
Joost van Kruijsdijk, August 2008
Technographics® Insight: 2008 Global Online Shopping Patterns
Valerie Batut, August 2008
|
