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Name of survey: Hispanic Technographics® Omnibus Online Survey, Q2 2008
Product: Hispanic Consumer Technographics
Date of survey: June 2008
Region: United States
Number of respondents: 2,587
Forrester conducted an online survey fielded in May and June 2008 of 2,587 US Hispanic individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N=2,587), there is 95% confidence that the results have a statistical precision of plus or minus 1.9% of what they would be if the entire population of online Hispanic individuals ages 18 and older had been surveyed. Forrester weighted the data by age, gender, income, broadband adoption, region, technology attitude, and language dominance to demographically represent the adult Hispanic online population. The survey sample size, when weighted, was 2,446. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) Please note that this was an online survey. Respondents who participate in online surveys have, in general, more experience with the Internet and feel more comfortable transacting online. In addition, note that online Hispanics from an online access panel are traditionally more acculturated than online Hispanics interviewed using a random digit dial (RDD) phone sample. The data is weighted to be representative of the total online Hispanic population on the weighting targets mentioned, but these two sample biases may produce results that differ from Forrester¿s Hispanic phone survey. The sample was drawn from members of MarketTools¿ online panel, and respondents were motivated by a sweepstakes drawing. The sample provided by MarketTools is not a random sample. While individuals have been randomly sampled from MarketTools¿ panel for this particular survey, they have previously chosen to take part in the MarketTools online panel.
Survey Instruments:
Hispanic Technographics Omnibus Online Survey, Q2 2008 - Spanish Survey Instrument
Hispanic Technographics Omnibus Online Survey, Q2 2008 - English Survey Instrument
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