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Name of survey: JupiterResearch Economic Downturn Online Consumer Survey, Q4 2008
Product: North American Consumer Technographics
Date of survey: November 2008
Region: North America
Number of respondents: 2,151
JupiterResearch, in collaboration with Forrester Research, conducted an online survey fielded in November 2008 of 2,151 US individuals ages 18 and older. For results based on a randomly chosen sample of this size (N=2,151), there is 95% confidence that the results have a statistical precision of plus or minus 2.1% of what they would be if the entire population of US online individuals ages 18 and older had been surveyed. JupiterResearch weighted the data by age, gender, household income, household education, household type, region, market size, race, and Hispanic ethnicity to demographically represent the adult US online population. In addition, JupiterResearch weighted the data by AOL usage, online tenure, and connection speed (broadband versus dial-up), three key determinants of online behavior. The survey sample size, when weighted, was 2,151. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) Please note that this was an online survey. Respondents who participate in online surveys have in general more experience with the Internet and feel more comfortable transacting online. The data is weighted to be representative for the total online population on the weighting targets mentioned above and is derived from JupiterResearch¿s Internet Population Model, which relies on the U.S. Census Bureau data and a rich foundation of primary consumer survey research. However, this sample bias may produce results that differ from offline surveys. The sample was drawn from members of NPD¿s online panel, and respondents were motivated by receiving points for completing the survey. The sample provided by NPD is not a random sample. While individuals have been randomly sampled from NPD¿s panel for this particular survey, they have previously chosen to take part in the NPD online panel.
Survey Instruments:
JupiterResearch Economic Downturn Online Consumer Survey, Q4 2008 - Survey Instrument
The documents below summarize the findings from this survey.
Technographics® Insight: A Trended Look At Consumer Reactions To The Economy
Jacqueline Anderson, July 2009
Technographics® Insight: Analysis Of Consumer Reactions To The Current Economic Situation
Ina Mitskaviets, March 2009
How US Consumer Broadband Will Weather The Economic Storm
Doug Williams, February 2009
US Online Retail Forecast, 2008 To 2013
Patti Freeman Evans, February 2009
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