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Name of survey: European Technographics® Benchmark Survey, Q2 2009
Product: European Consumer Technographics
Date of survey: June 2009
Region: Europe
Number of respondents: 25,932
The European Technographics Benchmark Survey, Q2 2009, surveyed 25,932 respondents in the eight markets of France, Germany, Italy, the Netherlands, Poland, Spain, Sweden, and the UK. This survey is based on adults ages 16 and older. Taylor Nelson Sofres (TNS) weighted the data by age, gender, region, education, and income to demographically represent the adult European population per country. TNS conducted the fieldwork in February, March, and April 2009 and motivated respondents with various incentives. For results based on a randomly chosen sample of this size (N=25,932), there is 95% confidence that the results have a statistical precision of plus or minus 1.1% of what they would be if the entire online adult population of Western Europe had been polled. This confidence interval can widen to 3.1% when the data is analyzed at a country level. The consumer topics covered include general behavior toward technology, device ownership (including brand usage of mobile phones, PCs, digital cameras, portable music devices, and printers), online buying behavior, personal finance, importance of main banks, travel, TV purchasing, interest in digital services, technology brands, preferred media sources, consumer trust, mobile phone buying behavior, mobile Internet, demographics, and Technographics segmentation.
Survey Instruments:
European Technographics Benchmark Survey, Q2 2009 - Questionnaire
The documents below summarize the findings from this survey.
Mobile Technographics® In Europe
Thomas Husson, November 2009
European Banking Customers Continue Migrating Away From The Branch
Alexander Hesse, October 2009
Mobile Strategy: Frequently Asked Questions
Thomas Husson, October 2009
The Convenience Quotient Of Mobile Services: A Facebook Case Study
Julie A. Ask, October 2009
Why Mobile Could Reinvent Social Computing
Thomas Husson, October 2009
Technographics® Survey Highlights: Online Retail In Europe
Olesia Klevchuk, September 2009
Technographics® Survey Highlights: Device Adoption And Netbooks
Olesia Klevchuk, September 2009
Technographics® Survey Highlights: Trust In Marketing And Advertising In Europe
Jacqueline Anderson, September 2009
Technographics® Survey Highlights: Online Banking Usage And Customer Journey For Financial Products
Olesia Klevchuk, September 2009
A Deep Dive Into European Consumers' Online Behavior, 2009
Olesia Klevchuk, August 2009
Mobile Contactless Payments In Europe: The Reality Beyond The NFC Hype
Thomas Husson, July 2009
Why Mobile's Time Has Come
Ian Fogg, July 2009
Technographics® Insight: European Consumer Device Adoption Trends
Joost van Kruijsdijk, July 2009
Technographics® Insight: Media Downloading Behavior In Europe
Joost van Kruijsdijk, July 2009
Netbooks Remain Adjunct PCs . . . For Now
Paul Jackson, July 2009
Technographics® Insight: Global Mobile Internet And Mobile Content
Olesia Klevchuk, July 2009
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