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Name of survey: European Technographics® Retail, Customer Experience, And Travel Online Survey, Q3 2009
Product: European Consumer Technographics
Date of survey: September 2009
Region: Europe
Number of respondents: 14,155
The European Technographics® Retail, Customer Experience, And Travel Online Survey, Q3 2009, surveyed 14,155 respondents in the seven markets of France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. This survey is based on online adults ages 16 and older who are members of the Ipsos-MORI online panel. Ipsos weighted the data by age, sex, online frequency, and hours spent online to demographically represent the online adult European population per country. Ipsos fielded the survey in June and July 2009 and motivated respondents with various incentives. For results based on a randomly chosen sample of this size (N = 14,155), there is 95% confidence that the results have a statistical precision of plus or minus 1.1% of what they would be if the entire online adult population of Western Europe had been polled. This confidence interval can widen to 3.1% when the data is analyzed at a country level. The sample used by Ipsos is not a random sample; while individuals have been randomly sampled from the Ipsos panel for this survey, they have previously chosen to take part in the Ipsos online panel.
Survey Instruments:
European Technographics Retail, Customer Experience, And Travel Survey, Q3 2009 - Questionnaire
The documents below summarize the findings from this survey.
Technographics® Survey Highlights: Online Payment Methods In Europe
Olesia Klevchuk, October 2009
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