Social media give a voice to buyers who can now describe their experience and disappointment to a global audience. And, wow, are they saying a lot. Forrester surveyed more than 1,200 business technology buyers and found that they exceed all previous benchmarks for social participation. B2B marketers, eager to know how social media fits into the marketing mix, can use the Social Technographics® Profiles of business decision-makers to design marketing programs that not only capitalize on emerging social behaviors but also fundamentally change the nature of the marketing relationship between B2B buyers and sellers. Want to profile your customers? Contact us about custom projects with your customer base. "Forrester's methodology and approach to understanding the social media behaviors of our customer base provided us with the data we needed to determine the best objective for our customer community and the confidence to move forward on this important initiative." |
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