Forrester's Analyst Relations (AR) Consulting Programs are developed to help AR professionals:

• Prove the business value of AR
• Excite key influencers to maximize beneficial coverage
• Drive sales leads and wins
• Track research about my company, products, and competition

To ensure you can prove the business value derived from your AR, design a program with business value baked-in from the start. Forrester can walk you through a 6-step process that helps you design such a program using the Forrester Industry Analyst Relations (FIAR) model. Examples of how Forrester can help:

• Assess the state of your current AR program via Forrester's standard AR scorecard.
• Introduce you to FIAR.
• Help you start the FIAR process during a one-day workshop.
• Support you at all stages of AR program development through custom consulting.
• Help you create an AR measurement regime.
• Help you describe your AR program in persuasive plans and presentations.

Forrester also provides consulting services about analyst tiering, driving information into the analyst community, analyst briefings, analysts days (events that you host for multiple analysts), customer reference management for AR, major evaluations like the The Forrester Wave™ and Gartner's Magic Quadrant), AR and sales cycle support, and more.

For more information on consulting services for AR professionals, please contact your Forrester account manager or email us at ticonsulting@forrester.com.

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