Analyze your technology driven opportunities

• Analyze emerging consumer behavior to see disruptive market shifts
• Analyze markets to optomize eBusiness products and channel investment

Segment and profile your customers and prospects

• Create detailed segmentations to target high-value groups
• Profile segments to understand their wants, needs, and characteristics

Size and track your Internet, mobile, and offline markets

• Size online, mobile, and interactive markets to aid business planning
• Present the historical trends line to ensure accurate sizing

Benchmark your competition

• Benchmark the competition to support ad sales and marketing
• Benchmark competitive brands to establish business priorities

• Device ownership: from cell phones to home networks to laptops.
• Online activities: including banking, shopping, and community activities.
• Online and mobile: transactions — shopping, travel, finance, and payments.
• Telecom behaviors: landline adoption versus wireless usage.
• TV and gaming activities: from personal video recorders to gaming consoles.
• Media brand usage: including both online and offline media.
• Technographics segmentation and other attitudinal questions: including technology optimism, brand loyalty, and primary life motivation.

A 20 -minute survey: phone, in-person, or online, depending on region.

Survey questions designed to be consistent with phrasing in North America and European surveys. Two waves per country per year:

• 1,000 heads-of-household surveys per wave in South Korea, Japan, and Australia.
• 2,100 heads-of-household per wave in metropolitan China (Hong Kong, Shanghai, Beijing, Guangzhou, Chengdu, Kian, Wuhan).
• 1,500 heads-of-household per wave in metropolitan affluent India (Mumbai, New Delhi, Kolkata, Bangalore, Chennai).

• Data files: SPSS files with all survey data.
• Written research: 12 written research deliverables each year, including survey highlights, Technographics Insights, and reports.
• Data advisor: Unlimited access to a data advisor who performs customized cuts and analyses.
• Banner tables: Excel spreadsheet sharing the results of each survey cross-tabbed against key demographics.
• Survey design: Provide suggestions and comments before each survey.

Our Asia Pacific Consumer Technographics gives you the rare ability to look at the impact of emerging and established technologies on a large number of consumers and delivers the richest foundation for implementing:

• Smarter segmentation
• Better branding
• More targeted product development
• General marketing strategies

To capture a larger share of consumer spending in burgeoning Asia Pacific markets, your company must customize its go-to-market strategies. With Forrester's Asia Pacific Consumer Technographics, you have the data, insights, and support to make highly informed strategic decisions to grow and prosper in these fast-growing markets.