Consumer Technographics® Omnibus SurveysUnderstanding The Impact Of Technology And The Internet Forrester Consumer Technographics Omnibus Surveys are a fast, inexpensive way to ask proprietary questions and get answers to your current marketing and market research questions from a representative sample of 5,000 US consumers.
Forrester conducts the mail Omnibus survey in Q2, and the online Omnibus in Q1, Q3, and Q4. In the mail Omnibus, Forrester appends the responses to the North American Benchmark Survey, which includes topics ranging from mobile phone ownership to online financial and retail behaviors. In the online Omnibus, we sponsor a series of questions about basic technology ownership and behaviors that we append to your data.
The questions you ask and the results remain your intellectual property. You get custom data at a lower cost than full-scale primary research.
The Omnibus Process
Forrester helps you draft meaningful, action-oriented questions, conducts the survey, and delivers an analysis of the results. Here's how it works:
Data Delivery
Additional Offerings
2008 Survey Schedule
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