For Interactive Marketing Professionals (Length: 13 pages)
August 28, 2007
European Email Marketing Spend Hits €2.3 Billion In 2012
with Jaap Favier, Lizet Menke
Executive Summary (This is a document excerpt)
European online consumers get almost twice as many commercial messages as work-related or personal emails. Even though many of them delete the marketing emails unread or have spam filters, email remains a strong marketing channel. Over the next five years, Forrester estimates that the volume of these messages will double, with the value of the market increasing from €1.5 billion in 2007 to €2.3 billion in 2012. Marketers will use more sophisticated targeting, messaging, and analytics to engage the critical consumer.
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We drew data from Forrester's Consumer Technographics® surveys. We also conducted interviews with 24 major advertisers. Related Research Documents
July 12, 2007
June 29, 2006 |
Email Marketing: An Everyday Experience For European Consumers
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Original air date: Monday, August 18, 2008
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