June 29, 2004
Benchmark 2004 Data Overview
Consumer Technographics North America
by Ted Schadler
with Jed Kolko, Charles Q. Strohm, Sheila Baxter
Executive Summary (This is a document excerpt)
This Data Overview is a graphical analysis of Forrester's Consumer Technographics 2004 North American Benchmark Study. It is our annual guide to technology adoption and forecasts, device ownership, and online behavior based on a survey of 60,010 households. This study reveals how closely related broadband access is to consumers' technology use and behavior online.
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Consumers' Love Affair With Technology Continues
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Original air date: Thursday, August 06, 2009
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