(Length: 15 pages)

July 15, 2004

Profiles: The Real Value Of Social Networks

Social Networking Investors Cry "Show Me The Money!"

by Charlene Li

with Chris Charron, Josh Bernoff, Ayanna Lonian

Executive Summary (This is a document excerpt)

Online social networks, such as Friendster, are helping individuals develop personal and professional relationships more than ever before. Deep, detailed profiles will support the three social network business models: enterprise solutions, consumer payments, and advertising. As these networks mature, they will develop into three types: 1) communication networks dominated by portals; 2) affinity networks based on relationships; and 3) interest-based networks focused on a shared passion.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemTechnology And Social Changes Drive Social Networks

itemSocial Network Users Find Them Indispensable

itemSocial Networking Works Today Because Of Three Drivers

itemProfiles Are The Gold Behind Social Networking

itemTraditional Business Models Will Leverage Profiles

itemImprovements Must Be Made To Create Robust Profiles

itemThree Types Of Social Networks Will Emerge

Recommendations

itemBusinesses Should Build Their Social Networks Today

What It Means

itemSocial Networks Will Open New Avenues

itemSupplemental Material

Forrester interviewed vendor and user companies, including: Eurekster, Friendster, ICQ, Knight Ridder Digital, LinkedIn, Monster Networking, MySpace.com, Orkut.com, Plaxo, Ryze, Spoke Software, Tickle, Tribe Networks, and Visible Path.

Related Research Documents

itemValue and Risks of Online Communities

April 12, 2002, IdeaByte

itemBuilding Effective Communities

October 9, 2001, IdeaByte

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Technology: Customer Experience, Marketing & Advertising, Social Computing & Web 2.0, Web Site Design
Industry: Consumer Portals & Search, Consumer Technology, Media & Entertainment
Geography: North America
Archived Teleconference:
Supporting And Embracing Customers With Social Technologies
Original air date: Thursday, June 05, 2008
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