June 30, 2004
The Best Email Marketing Service Providers
by Elana Anderson, Jim Nail
with Chris Charron, Sheila Baxter
Executive Summary (This is a document excerpt)
Spam filters, consolidation, and falling prices have roiled the email marketing services industry in the past two years. As email marketing continues to mature, marketers will seek tighter integration with existing databases, campaign management technologies, and cross-channel strategies, spelling the end of email as a standalone marketing channel. Bigfoot Interactive and DoubleClick still lead the pack, while upstarts like ExactTarget and Postfuture have burst on the scene with strong offerings. As these vendors evolve to differentiate their capabilities, enhance their services, and offer multichannel marketing help, marketers will need to carefully match their needs to the vendor's total offering.
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TABLE OF CONTENTS |
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WHAT IT MEANS
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Forrester conducted extensive interviews with 13 vendor companies: @Once, Bigfoot Interactive, CheetahMail, Digital Impact, DoubleClick, e-Dialog, ExactTarget, Postfuture, Responsys, Silverpop, SmartDM, Yesmail, and Zustek. Forrester also conducted an online survey of 62 reference customers of these vendors, plus phone interviews with 30 customers. Related Research Documents
March 26, 2004, Trends |
Email Marketing Faces New Growing PainsFind Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
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Special Features
1 Forrester Wave
Graphical vendor ratings
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Ratings and Comments
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