Length: 11 pages  
This is a Client Choice document
Ted Schadler March 21, 2005
The Future Of Digital Audio
Subscriptions, Ad Targeting, And On-Demand Will Liberate Digital Audio
by Ted Schadler
with Josh Bernoff, Tenley McHarg

This is a document excerptEXECUTIVE SUMMARY

New digital audio services like satellite radio, online radio, HD radio, and podcasting with new subscription and data service business models are changing the way consumers listen to radio. All four digital audio markets will grow steadily — by 2010, 20.1 million households will listen to satellite radio and 12.3 million households will synchronize podcasts to their MP3 players. Broadcasters and music labels must learn to deal with this new, fragmented audience. The keys to success will be subscriptions, ad targeting, and monetizing the many ways that digital audio will be consumed.

TABLE OF CONTENTS

NOTES & RESOURCES

itemDigital Technologies Change The Audio Landscape

itemNew Listening Behavior Enables New Business Models

itemThe Future Of Digital Audio Is Bright

itemSubscriptions, Ad Targeting, And On-Demand Delivery Will Shape Audio's Future

recommendations

itemBroadcasters And Labels Should Think Like Service Startups

itemSupplemental Material

Forrester interviewed eight companies, including: AOL, Clear Channel, iBiquity, Infinity Broadcasting, Ronning Lipset Radio, Sirius Satellite Radio, XM Satellite Radio, and Yahoo!.

Related Research Documents

itemBenchmark 2004 Data Overview

June 29, 2004 Data Overview

item2004 Digital Music Forecast

January, 28, 2004 Brief

itemFrom Discs To Downloads

August 25, 2003 Report

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Analyst: Ted Schadler
Industry: Consumer Electronics, Consumer Media & Entertainment, Consumer Technology Adoption, eBusiness/eCommerce, Media & Entertainment, Music, The Mobile Channel
Special Feature: Forecasts
Geography: Asia Pacific, Europe, North America
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