Executive Summary (This is a document excerpt)

To get the most from Web analytics, site owners should pinpoint the most important customer behaviors that drive business results. Analysts can help by reviewing data with site owners and marketers regularly, coordinating their efforts to improve key metrics, and helping them prepare rapid response plans for dealing with sudden declines in key performance indicators (KPIs). To get it all done, managers should look to analytics vendors, design agencies, and specialized consulting firms for assistance.

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