July 7, 2006

Financial Consumers Adopt Social Computing

Bank And Brokerage Customers Who Use RSS, Blogs, And Social Networking Sites

This is the second document in the "Social Computing In Financial Services" series.

by Bruce D. Temkin

with Eric M. Dolan, Peter Hult

Executive Summary (This is a document excerpt)

Shifts in online behavior are creating new phenomena that Forrester calls Social Computing. We examined how many customers within bank and brokerage customer bases perform various Social Computing activities. A few of our findings: ING Direct and HSBC Group customers are the most likely to visit social networking sites; E*TRADE banking customers are the most likely to listen to podcasts; and NetBank customers are the most likely to read blogs.

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