For eBusiness & Channel Strategy Professionals (Length: 9 pages)
This is a Consumer Technographics document

June 20, 2007

How Different Generations Use Online Health Research

North American Consumer Technographics

by Julie Snyder

with Carrie Johnson, Brian Tesch


Executive Summary (This is a document excerpt)

Consumer access to healthcare information is increasingly moving online: 84% of online consumers have researched healthcare topics online in the past 12 months, and 81% have visited healthcare Web sites. But how do consumers find online health content among the myriad possibilities? What topics do they research? And do they act upon what they've learned? Forrester found generational differences in how consumers research healthcare online, ranging from what types of content they search for to how they discover health Web sites to what determines that content's credibility.

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TABLE OF CONTENTS

itemExamining Online Health Research Across Generations

itemOnline Healthcare Consumer Demographics

itemHealth Web Site Visitation And Online Research

itemFinding Health Content And Determining Credibility

itemInteraction With Doctors And Accuracy Concerns

itemSupplemental Material

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Technology: Customer Experience, eBusiness/eCommerce, Marketing & Advertising
Industry: Consumer Healthcare, Consumer Portals & Search, Consumer Technology Adoption, Healthcare & Life Sciences, Healthcare & Life Sciences Marketing
Geography: North America

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