September 4, 2007

Europe's Search Engine Marketing Investment Exceeds €8 Billion In 2012

Search Will Continue To Capture Half Of All Online Marketing Spend

by Mary Beth Kemp

with Rebecca Jennings, Jaap Favier, Shar VanBoskirk, Ashara Giordanelli

Executive Summary (This is a document excerpt)

Search spending will soar with 80% growth in the next five years as marketers use search marketing to alter their customers' buying decisions. In 2012, Forrester expects search investment in Europe to top €8.1 billion, up from today's spend of €4.5 billion. As it does today, paid search will capture by far the largest share of investment. Marketers will continue to like performance-based media buying. Over the next five years, as broadband and eCommerce expand, search marketing investment will double in 12 of the 17 European countries tracked.

Buy Risk-Free

Download and print PDF immediately. Price: US $1999

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.