For Consumer Product Strategy Professionals (Length: 13 pages)
This is a Consumer Technographics document

October 9, 2007

It's Time To Tie The Mobile To The PC

by Niek van Veen

with Michelle de Lussanet, Lauriane Camus

Executive Summary (This is a document excerpt)

While mobile phones are becoming ever more powerful in terms of processing power, features, and storage capabilities, connection speeds and usability lagging, and more and more companies in the mobile industry are trying to fuse the mobile and PC. Their incentive: increased stickiness and additional revenues. Mobile operators need to focus on making the PC complementary to the mobile services they offer.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemThe Mobile Industry Starts Connecting The Mobile With The PC

itemTelecom Providers Are In Various Stages Of Tying The Mobile And The PC

itemHandset Manufacturers Include PC-Based Services To Improve The User Experience

itemOnline Service And Application Providers Building A Direct Connection

itemThe Time Is Right For Tighter Connections Between The Mobile And PC

itemCompanies Aim For Increased Stickiness And Additional Revenues

itemOperators And Handset Manufacturers Can Grow This Opportunity Together

recommendations

itemProduct Management Should Create A Full Online Experience

itemSupplemental Material

Forrester interviewed seven vendors and telcos, including Microsoft, Yahoo!, T-Mobile, Orange, MobiComp, and NeuStar.

Related Research Documents

itemSocial Computing: The Role Of Telcos In User-Generated Content

August 21, 2007

itemThe iPhone Is A Win-Win-Win

July 6, 2007

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Technology: Convergence Services, eBusiness/eCommerce, Enterprise Mobile Devices, Enterprise Mobility, IT Adoption, IT Spending & Budgeting, Telecommunications Services
Industry: Consumer Electronics, Consumer Industries, The Mobile Channel
Geography: Europe
Archived Teleconference:
The Role Of Telcos In User-Generated Content
Original air date: Wednesday, October 03, 2007
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