For Business Process & Applications Professionals (Length: 14 pages)

June 23, 2008 (updated July 2, 2008)

ERP Applications 2008: The Battle Goes Vertical

ERP Vendors Refocus On Industry And Midmarket Strategies

by Paul D. Hamerman

with Sharyn Leaver, Meghan Donnelly


Executive Summary (This is a document excerpt)

The enterprise resource planning (ERP) market continues to mature at the upper end as the two titans — Oracle and SAP — look to extend their footprints in multinational enterprises. Industry functionality is becoming paramount for success in the ERP market, a trend that has driven Oracle's application acquisitions of late. SAP, meanwhile, is banking its future growth on small to medium-size businesses (SMBs) as it works to solidify its subscription offering. These giants control more than half the market, but other vendors — including Agresso, Epicor Software, Infor, Lawson Software, Microsoft, and The Sage Group — are performing well using a variety of approaches to achieve differentiation. The ERP applications market, currently about $38 billion in total revenue, is growing at an annual rate of 6.9% and will reach $50 billion by 2012. Business process and applications professionals should build on ERP as the backbone transactional system of record, supplementing with best-of-breed process solutions and industry-specific applications where appropriate.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemERP Investment Strategies Evolve By Accident And By Design

itemThe ERP Market Will Expand Moderately Through 2012

itemSAP And Oracle Remain The Two Titans Of ERP

recommendations

itemIntegrate Around The ERP Backbone

WHAT IT MEANS

itemERP Acquisitions Shift From Roll-Ups To Industry Plays

itemSupplemental Material

Forrester analyzed vendor financial data; attended vendor conferences and briefings with Agresso, Epicor Software, Infor, Lawson Software, Microsoft, Oracle, QAD, SAP, and Workday; and spoke to dozens of clients via inquiry and advisory.

Related Research Documents

itemThe Future Of Enterprise Applications

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itemApplication Vendor Selection: Making The Process Work For You

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itemERP Applications 2007: Innovation Rekindles Among The Ashes Of Consolidation

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Analyst: Paul D. Hamerman
Technology: Enterprise Resource Planning Applications, Packaged Applications
Industry: Government, Healthcare & Life Sciences, Manufacturing
Special Feature: Forecasts
Geography: Asia Pacific, Europe, North America

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