October 27, 2008 (updated November 17, 2008)
Fight The Recession With An In-House Agency
Improve Budget Control And Continuity In A Digital Age
by Jaap Favier
with Erik Hood
Executive Summary (This is a document excerpt)
A Forrester study together with the In-House Agency Forum shows that firms that have an internal agency are more than satisfied with the quality, low cost, and stability that this department provides. Marketing leaders should take note — the needs for in-house coordination and innovation will only increase as budget pressures require accountability, digital media grow, and Personal TV brings new targeting opportunities.
Buy Risk-Free
Download and print PDF immediately. Price: US $499
Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.
Already a Forrester Client?
Log in to read this document.
TABLE OF CONTENTS |
NOTES & RESOURCES |
|---|---|
recommendations
| Forrester interviewed user companies, including Constant Contact, Fidelity, Liberty Mutual, MathWorks, Monster, Putnam, and TJX. Related Research
April 11, 2008
April 9, 2008
December 4, 2007 |
Today's Channel Complexity And Scrutinized Budgets Challenge CMOs Find Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
|
||||||
Original air date: Wednesday, October 22, 2008
 |
 |
 |
Ratings and Comments
Rating:
  out of 10based on 1 ratings across all roles. |
||
 |
 |
 |
