For eBusiness & Channel Strategy Professionals
(Length: 5 pages)
November 5, 2008
Case Study: E-LOAN Finds Success In Targeting Application Abandoners
Communication Timeliness Is The Key To Success In Converting Abandoners
with Carrie Johnson, Courtney Tincher
Executive Summary (This is a document excerpt)
E-LOAN is one of the few financial firms to take application abandonment seriously. Consumers who abandon applications receive two follow-up emails encouraging them to complete the process. The result has been a 28% increase in completed applications.
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Archived Teleconference:
Ten Tactics To Help Reduce Application Abandonment
Original air date: Tuesday, June 30, 2009
Original air date: Tuesday, June 30, 2009
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