Forrester Planned Research

The list of planned research does not include Quick Takes, which are driven by market events and/or client Inquiries.

Want to be alerted when a planned document is published? Click Create a Research Alert

to set up a research alert for the document, or Set up an RSS feed

to be notified via RSS.

View planned Forrester Waves »

View planned Forrester TechRadars »

asterisk Download XLS

Planned research — including dates, titles, authors, and research topics — is subject to change at any time.

Projected Date	Role	Title	Analyst	Success Imperative	Industry	Features
July 2009	eBusiness & Channel Strategy	US Online Banking Forecast: 2009 To 2014	Edward Kountz	Forecast online sales and service uptake	Financial Services	market sizing forecast
This report leverages the recently-updated FORR online banking forecast to describe the evolution of US online banking over the next five years. This will be a JupView and M&SView document.
July 2009	Vendor Strategy	Collaboration Market Channels	TJ Keitt	Position and benchmark my company's products and services in today's competitive environment
These are the channels vendors should be persuing to have success.
July 2009	Vendor Strategy	Tech Trends: 2007 And 2008 IT Staff Data	Andrew Bartels	Create an innovative portfolio of offerings based on emerging market trends
2007 BLS Occupational data on number of IT jobs and average salary by different IT occupations.
July 2009	Vendor Strategy	Market Overview: US SMB vs. Enterprise IT Market	Andrew Bartels	Create an innovative portfolio of offerings based on emerging market trends
2008 data on the relative size of and trends for the US enterprise vs. SMB IT market, with industry breakdowns.
July 2009	Vendor Strategy	Best Practices: The Time is Right for OSS Convergence with IT/CRM	Michele Pelino	Create an innovative portfolio of offerings based on emerging market trends
Best Practices: The Time is Right for OSS Convergence with IT/CRM
July 2009	Application Development & Program Management	Database Virtualization	Noel Yuhanna
Many large enterprises are dealing with hundreds and thousands of production databases that run on many servers and storage devices. The management of databases, infrastructure and middleware has become increasingly challenging, besides putting pressure on IT budget to deliver the required SLAs and performance. Database virtualization offers a scalable, available and secure platform to minimize administration challenges, improve availability and lower IT cost.
July 2009	Sourcing & Vendor Management	Long-term Use Of e-Sourcing To Achieve Further Savings	Duncan Jones	Set a sourcing strategy that balances value, cost, and risk		case study
Many enterprises have obtained signficant, immediate benefits from strategic sourcing initiatives, enabled by E-sourcing products. The standard advice to "start with the low hanging fruit" is a cliche, but valid nonetheless. However, many sourcing functions struggle to promote wide embracing of the technology beyond the intensively-supported early adopters. Even worse, more experienced suppliers upgrade their tactics, so category managers struggle to achieve equivalent prices to previous events, let alone generate further savings. This document will explain how best-in-class sourcing functions are achieving universal, effective use of e-sourcing to address more and more categories.
July 2009	IT Infrastructure & Operations	The Forrester Wave™: WAN Optimization, Q2 2009	Chris Silva	Make your infrastructure more efficient
An update to Forrester's Wave report on WAN optimization and application delivery solutions for the enterprise. Information-gathering and vendor review will start on or after April, 1, 2009.
July 2009	Vendor Strategy	Software Vendors Must Dress Differently For A SaaS Dance	Peter O'Neill
details to follow
July 2009	Vendor Strategy	Market sizing: Business Services	Chris Andrews		High-Tech
Market sizing of the business services market.
July 2009	Vendor Strategy	Middleware Market Overview	Stefan Ried, Ph.D.
Middleware market overview (including sizing and forecast)
July 2009	Vendor Strategy	SWOT Analysis Of IT Management Software Tier 1 Vendors	Jean-Pierre Garbani		High-Tech
A SWOT analysis.
July 2009	Vendor Strategy	SWOT: Independent Middleware Vendors	Stefan Ried, Ph.D.	Position and benchmark my company's products and services in today's competitive environment	High-Tech
SWOT assessment of independent middleware vendors.
July 2009	Vendor Strategy	Market Momentum: "Middleware Market Reacting To The Economy"	Stefan Ried, Ph.D.	Create an innovative portfolio of offerings based on emerging market trends	High-Tech
An update to Market Momentum: Middleware Software Market, H1 2008.
July 2009	Vendor Strategy	Tech Trends: 2009 European IT Market Outlook	Andrew Bartels	Create an innovative portfolio of offerings based on emerging market trends
2008 and 2009 forecast for IT purchases and IT spending in Europe as a whole, and for major markets (UK, Germany, France, Italy, Spain, Benelux, Scandinavia, Switzerland, Central Europe).
July 2009	IT Infrastructure & Operations	Supporting The Anytime, Anywhere Worker	Benjamin Gray	Architect your future infrastructure to be more flexible
This document will explore if and how IT can support the anytime, anywhere worker despite some emerging but revolutionary trends, like Tech Populism, client virtualization, cloud computing, unified communications, and the consumerization of IT.
July 2009	Vendor Strategy	Roadmap: M2M what it means to telecom	Mike Cansfield	Position and benchmark my company's products and services in today's competitive environment
How the M2M market presents and opportunity
July 2009	Technology Product Management & Marketing	Engineering Relevant Conversations With Insurance CIOs	Ellen Carney	Build tools, create collateral, and orchestrate field mktg programs to improve sales performance
Tech marketers spend untold hours crafting campaigns aimed at engaging vertical industry buyers in meaningful conversation. But getting this effort to pay off depends on how well sales take these messages forward to buyers in an industry-relevant manner. Based on interviews with Insurance CIOs, this report explores how sales interactions in vertical industries work and how tech marketers can help sales deliver more targeted experiences that meet industry buyer needs.
July 2009	Vendor Strategy	European IT/Telecom Converged Service Delivery Outsourcing Deals: H2 2008	Pascal Matzke	Position and benchmark my company's products and services in today's competitive environment	High-Tech
Review of converged services deals in H2 2008.
July 2009	eBusiness & Channel Strategy	2009 Canadian Bank Secure Site Rankings	Emmett Higdon	Benchmark against industry best practices	Financial Services
2009 ranking of top Canadian bank secure online banking sites. This will be an M&SView and RoleView document.
July 2009	Application Development & Program Management	Is The Future Outsourcing Application Development And Process?	Dave West	Manage people, projects, programs, and application portfolios
Several ISVs have individually put together service offerings that provide a process and hosted tooling for application development. This report will seek to answer these questions: Is this a series of unusual tactics or is it a trend? Are we seeing something new in the market place? Is there a market for such an offering? What should such an offering provide?
July 2009	eBusiness & Channel Strategy	Case Study: Successful Retirement Planning Tools	Bill Doyle	Choose technologies that optimize online interactions
This will be an M&SView and RoleView document.
July 2009	Consumer Market Research	Benchmark Report	Charles Golvin	Profile the trends and future of consumer markets
Benchmark report 2009
July 2009	eBusiness & Channel Strategy	Online Personal Finance Management	Emmett Higdon	Adapt to changing customer buying and service behavior	Financial Services
This will be an M&SView and RoleView document.
July 2009	eBusiness & Channel Strategy	US Mobile Banking Strategy	Emmett Higdon	Build channel strategies that drive sales and service	Financial Services
With low single-digit growth in mobile banking in the US and Europe, how should banks be positioning the service to their customers? Why aren't customers interested? What should banks be offering through the mobile channel today? This will be an M&SView and RoleView document.
July 2009	Application Development & Program Management	Why Semantic Interoperability Matters	Dave West	Transform software architectures to design for people and build for continuous change
What is semantic interoperability and why should application development and program management professionals care about it? This document describes the value and importance of this technology, describing an implementation that is both pragmatic and strategic.
July 2009	Technology Product Management & Marketing	Global Insurance IT Budget & Spend Report	Ellen Carney	Define, launch, and manage products and services that create value for customers
This report looks at the 2009 IT investments that the insurance industry will be making in the US, Europe, and APAC. Co-written with Chad Mitchell
July 2009	Enterprise Architecture	The Role Of EA In Vendor Consolidation	Gene Leganza	Create a high-impact EA program built on metrics, communications, and governance
Vendor consolidation has both strategic value as well as short-term cost-saving value. The role of EA in this endeavor is pivotal, as architecture planning defines what technology is critical for the business strategy and how the technology roadmap should evolve.
July 2009	Enterprise Architecture	Application Platform Strategy In A World Of Webs And Clouds	Randy Heffner	Find and dissect game-changing technologies
Each new trend adds more infrastructure options to IT's world, making the design of an application platform ever more complex. Having started to get a handle on their SOA platforms, many architects must now figure how to handle Web 2.0, cloud computing, and other new options. This report will identify major issues and strategies for architects dealing with the expanding world of platform options.
July 2009	eBusiness & Channel Strategy	Segmenting US Financial Consumers, 2009	Bill Doyle, Peter Wannemacher	Adapt to changing customer buying and service behavior	Financial Services
This will be an M&SView and RoleView document. This document is part of the Segmenting Financial Consumers series.
July 2009	Marketing Leadership	The User Experience With Australian Government Websites	Steven Noble
Strengths and weaknesses uncovered with Forrester's Web Site Review methodology.
July 2009	Technology Product Management & Marketing	Bit by Bit - SaaS for Emerging Markets: Incremental Products for Incremental Budgets	Jennifer Belissent, Ph.D.	Define, launch, and manage products and services that create value for customers
In emerging markets, buyers often buy incrementally - individual packets of laundry soap, a single cigarette or match. Buying is consistent with budget. This report looks at IT buying patterns, including interest and adoption of SaaS across emerging countries.
July 2009	Marketing Leadership	Social Media Strategies For Australia's Financial Sector	Steven Noble
How to reach Australian financial product customers using social technologies.
July 2009	Marketing Leadership	Connecting The Dots: A Framework For Integrating Marketing Around The customer	Mary Beth Kemp	Differentiate the brand experience
Why should marketers care about integration? What's wrong with how marketers work with their many agencies today? This report will explore the best practices that marketers should adopt to get their agencies to work better together. This will be an M&SView and RoleView document.
July 2009	Marketing Leadership	The Marketing Dashboard	Lisa Bradner	Build influence across the company
Getting started with a marketing dashboard; how to build one and who can help. This is a Roleview and M&Sview document.
July 2009	Vendor Strategy	Demand Insights: M&A Services	Daniel Krauss	Position and benchmark my company's products and services in today's competitive environment
M&A services insights from end-user clients.
July 2009	Marketing Leadership	Media Meltdown: Re-Inventing Integrated Marketing	David Card	Thrive on market and technology change
Marketers need to compensate for media companies whose business models are under fire, and tap into cross-media engagement and interactivity.(Second in series)
July 2009	Vendor Strategy	Which Are The Greenest IT Suppliers?	Christopher Mines	Position and benchmark my company's products and services in today's competitive environment
Evaluation of the green policies and practices of major IT systems vendors.
July 2009	Information & Knowledge Management	Market Overview: Video Conferencing - Telepresence Update	Henry Dewing	Empower employees through Web 2.0 and next-generation collaboration tools
What are enterprises doing in adoption of telepresence in 2008 - Interviews with vendors and flagship customers
July 2009	eBusiness & Channel Strategy	2009 US Credit Card Secure Site Rankings	Emmett Higdon	Forecast online sales and service uptake	Financial Services
This will be an M&SView and RoleView document.
July 2009	Information & Knowledge Management	You Don't Know What You Don't Know: How Text Analytics Technology Adds Meaning To Your Unstructured Content	Leslie Owens	Drive productivity higher by putting content to use
This report will identify and define the key concepts involved in analyzing unstructured text - including entities, sentiment analysis, clustering, and others. Further, the report will showcase the major applications of these capabilities in different applications - such as voice of the customer, information retrieval, and business intelligence.
July 2009	Direct Marketing	The Customer Analytics Landscape	Suresh Vittal	Define and implement a winning technology road map
DO NOT DISPLAY
July 2009	B2B Market Research	Best Pracitice: B2B Customer Satisfaction -- Don't Forget The Channel!	Brad Bortner	Pick and apply the best research approach, tools, and vendors
Often the channnel is a problem and not considered when assessing Customer Sat
July 2009	eBusiness & Channel Strategy	UK Retail Bank Secure Site Sales Ranking	Alexander Hesse	Benchmark against industry best practices	Financial Services
This will be an M&SView and RoleView document.
July 2009	Consumer Product Strategy	Semi-Pro Music: Monetizing the Long Tail	Sonal Gandhi	Evaluate emerging technologies for new business opportunities
Semi-Pro Music: Monetizing the Long Tail. This is a Jupiterview and M&Sview report.
July 2009	Customer Experience	Best And Worst Of Personas, 2009	Vidya Drego	Benchmark the customer experience
For the 2009 Forrester Wave, Forrester will evaluate the 36 personas created by 18 agencies. The results of those reviews will be presented in this research.
July 2009	eBusiness & Channel Strategy	Consumers - Affiliate Powerhouses	Victoria Bracewell Lewis	Adapt to changing customer buying and service behavior
Details to follow.
July 2009	Consumer Product Strategy	OmniVideo Update	James McQuivey, Ph.D.	Benchmark product performance against industry best practices	Consumer Industries, Media & Entertainment
This is a Roleview and M&Sview doc.
July 2009	Consumer Product Strategy	What's The Value Of Trusted Media Brands To Advertisers	Sarah Rotman Epps	Build consumer product strategies that drive business results	Media & Entertainment
This is a Roleview and M&Sview doc.
July 2009	IT Infrastructure & Operations	The Relevance of Cloud Storage For the Enterprise	Andrew Reichman	Architect your future infrastructure to be more flexible
Details to come.
July 2009	eBusiness & Channel Strategy	Search And Product Discovery Update	Brian Walker	Choose technologies that optimize online interactions	Retail
Details to follow.
July 2009	Information & Knowledge Management	Assess Your WCM Success	Stephen Powers	Differentiate customer experiences through multichannel content delivery
WCM implementations are costly, complex, and time-consuming, but how do organizations measure their success with these initiatives? How should I&KM professionals evaluate present WCM systems against original business goals, and how can they use those assessments to better strategize for future WCM initiatives?
July 2009	Enterprise Architecture	Global Banking Platform Deals 2008 - Regions	Jost Hoppermann	Integrate the architectural stovepipes of business, information, application, and technology
The report will identify the different levels of activity in the different regions of the world as far as new named banking platform clients are concerned. It will also help enterprise architects assess whether their bank's speed for banking platform renewal is in line with their region and which vendor is more likely to have their country specific requirements available out of the box.
July 2009	Enterprise Architecture	Taking the Fog Out of Cloud Computing: Infrastructure as a Service	Randy Heffner	Integrate the architectural stovepipes of business, information, application, and technology
Continuing the series on an EA view of Cloud, this report will examine how architects should plan for and position infrastructure as a service offerings.
July 2009	Enterprise Architecture	Building Business Cases For Architecture Foundations	Alex Cullen	Create a high-impact EA program built on metrics, communications, and governance
Architectural foundations - such as application infrastructure technology, an application integration platform, or even a roadmap, are promoted based on benefit options. This report will describe how to build a business case which stands up to comparison with business-driven initiatives
July 2009	Technology Product Management & Marketing	How Are Banks Using ECN Software?	Ellen Carney	Define, launch, and manage products and services that create value for customers
What will be the NAM banking industry's investment plans when it comes to enterprise content management software
July 2009	IT Infrastructure & Operations	Emerging Practices: Leveraging Cloud Platforms	James Staten	Architect your future infrastructure to be more flexible
Savvy developers are bypassing IT ops and deploying their applications to the cloud. What they are doing, why they are doing it, and how you can get IT ops back into their thinking and build best practices for making cloud computing part of your services portfolio.
July 2009	IT Infrastructure & Operations	Cloud Case Study	James Staten	Architect your future infrastructure to be more flexible
A look at how one enterprise is maximizing the use of cloud platforms to transform its business and its IT ops department.
July 2009	eBusiness & Channel Strategy	User-Generated Content: Tactics For Effective Global Community-Building	Zia Daniell Wigder	Adapt to changing customer buying and service behavior
This report will look at how eBusinesses are deploying user-generated content (UGC) in markets outside of the US. It will identify successful tactics in leveraging existing UGC and in prompting new international users to provide content. The report will address user reviews and ratings, as well as blogs and community forums.
July 2009	IT Infrastructure & Operations	TechRadar: Data Center Network Architectures	Phil Sayer	Make your infrastructure more efficient		TechRadar™
Details to come.
July 2009	Vendor Strategy	M&A Activity In The Technology Industry	Daniel Krauss	Position and benchmark my company's products and services in today's competitive environment
A review of M&A activity in the technology industry.
July 2009	IT Infrastructure & Operations	The Forrester Wave™: Local Application Virtualization	Natalie Lambert	Make smarter infrastructure choices by balancing technical and business justifications
An evalution of the top six application virtualization vendors.
July 2009	IT Infrastructure & Operations	Colocating Your Data Center In Europe	Rachel A. Dines, Galen Schreck	Architect your future infrastructure to be more flexible
A look at top cities for data center colocation in Europe, along with top providers and space and power available.
July 2009	IT Infrastructure & Operations	BC Invocations	Stephanie Balaouras	Make smarter infrastructure choices by balancing technical and business justifications
This document will analyze the recent results from the joint Forrester/Disaster Recovery Journal survey on BC Preparedness.
July 2009	Customer Experience	Where To Get Help With Online HRAs	Elizabeth Boehm	Gain industry-specific insights
This report will look at which vendors supply online health risk assessment (HRA) tools and what the differences are between these tools.
July 2009	Direct Marketing	GEICO Case Study	Dave Frankland	Strengthen direct marketing capabilities		case study
GEICO works closely with a small number of strategic marketing service partners, notably The Martin Agency and Merkle. It successfully leverages customer data to drive business decisions as well as media purchase decisions.
July 2009	Direct Marketing	The Accountability Index	John Lovett	Strengthen direct marketing capabilities
This document will illuminate the challenges that Direct Marketers face and provide an index for assessing marketing accountability. Clients can use this index to benchmark performance and follow Forrester's prescriptive advice for elevating accountability and improving overall marketing effectiveness.
July 2009	Interactive Marketing	How Interactive Marketers Should Skill Up For Modern Marketing	Jeremiah Owyang	Justify interactive marketing investments
In addition to traditional marketing, marketers must be familiar with social, mobile, and digital marketing.
July 2009	eBusiness & Channel Strategy	POST For Mobile: Nationwide's iPhone Claims Application	Chad Mitchell	Build channel strategies that drive sales and service	Financial Services	Forrester user interview data
M&S Roleview and
July 2009	Customer Experience	Are CDHPs Really Engaging Healthcare Consumers?	Elizabeth Boehm	Gain industry-specific insights	Healthcare & Life Sciences
This report will examine Forrester's consumer data to determine whether consumer-directed health plans (CDHPs) are better engaging their members compared with other types of health plans (HMOs, PPOs, etc). To evaluate member engagement, the report will look into health plan member participation in both healthcare finance and general health decisions. Follow-on research will draw on health plan and CDHP vendor interviews to discuss what CDHPs are currently doing to engage members and identify opportunities for improvement.
July 2009	Interactive Marketing	Mobile Marketing	Neil Strother	Find technology or services partners
Mobile Marketing Market Overview
July 2009	Interactive Marketing	Smartphones For Smart Marketers	Neil Strother	Develop winning interactive marketing strategies
A envelope document on Ian Fogg's "The Smartphone Is Dead."
July 2009	Consumer Product Strategy	Prosumers: Understanding Young Audiences' Relationship with Content	Nick Thomas	Track and adapt to changing consumer trends
Prosumers: Understanding Young Audiences' Relationship with Content. This is a Jupiterview and M&Sview doc.
July 2009	IT Infrastructure & Operations	IT Process Automation To The Rescue	Glenn O'Donnell	Make your infrastructure more efficient
Details to come.
July 2009	Consumer Product Strategy	Video Strategy: Mapping Video Vendor Technologies To The Five Rules	Bobby Tulsiani	Evaluate emerging technologies for new business opportunities
Video Strategy: Mapping Video Vendor Technologies To The Five Rules (CDN, Video Platforms,etc). This is a Jupiterview and M&Sview doc.
July 2009	Customer Experience	Best Practices In Designing For Cross-Channel Web-Phone Experiences	Adele Sage	Benchmark the customer experience
What are companies doing to design customer experiences that cross between the Web and the phone? What works and what doesn't work? How are companies organized to deliver on those cross-channel experiences?
July 2009	B2B Market Research	MR Vendor Market: Changing And What Is New Competitive Landscape	Brad Bortner	Pick and apply the best research approach, tools, and vendors
Can full-service survive in an era of disintermediation? Yes, but segmentation is critical.
July 2009	eBusiness & Channel Strategy	2009 US P&C Insurance Public Web Site Rankings	Chad Mitchell	Benchmark against industry best practices	Financial Services
This will be an M&SView and RoleView document.
July 2009	Technology Product Management & Marketing	Banking IT Forecast (2008-2013	Ellen Carney	Build tools, create collateral, and orchestrate field mktg programs to improve sales performance
How big and how fast -- this report looks back and forward at IT spending projections for hardware, software, telecom, and services for the banking industry in the US, Europe, and APAC.
July 2009	Technology Product Management & Marketing	Demand Insights: The SMB Applications Market	Tim Harmon
SMBs exhibit different needs, values, and investment patterns in business applications -- particularly ERP, HCM, and customer service management -- than large enterprises. Vendor strategists and tech marketers need to map their business models and programs to SMB customers' demand attributes.
July 2009	Technology Product Management & Marketing	Calculating Your Product Management Needs	Tom Grant, Ph.D.	Build tools, create collateral, and orchestrate field mktg programs to improve sales performance
Enter the tasks on which you focus, and see the type of PM you are, as well as your likely career path. In the other direction, select the type of PM you are, and see the tasks that should be your current focus.
July 2009	null	How To Measure Social Media Metrics	Rebecca Jennings
Effective methods to show ROI of social media
July 2009	CIO	The Structure Of The Service-Oriented Organization	Alexander Peters, Ph.D.	Shape the IT organization for today and tomorrow
Firms that are adopting service management as an IT strategy, as well as adopting SOA as a technical strategy, find that their current organizational and governance models don't support these two strategies. This report will describe how the organization needs to evolve to support these strategies.
August 2009	Vendor Strategy	Roadmap: Evolution Of Mobile Device Management Market And Solutions	Michele Pelino	Position and benchmark my company's products and services in today's competitive environment
Discussions the evolution of mobile device management; the market and solutions.
August 2009	IT Infrastructure & Operations	Network Skills Gap Part 3	Chris Silva	Align people and processes with business needs
The third report in the network skills gap series.
August 2009	Vendor Strategy	Case Study: British Telecom	Mike Cansfield	Position and benchmark my company's products and services in today's competitive environment
Case study on BT strategy.
August 2009	Vendor Strategy	US IT Market Outlook: Q3 2009	Andrew Bartels	Create an innovative portfolio of offerings based on emerging market trends
Review of Q3 2008 US IT investment data and updated 2008 and revised 2009 forecast
August 2009	Vendor Strategy	Roadmap: The Emerging Technologies That Matter	Christopher Mines	Create an innovative portfolio of offerings based on emerging market trends
Big doc on real emerging technologies, structures, and business cases that matter.
August 2009	B2B Market Research	Demand Insights: Collaboration/UC As A Service/Cloud	TJ Keitt	Power opportunity analyses with rich data insights on technology demand and buyer behavior
How do buyers want vendors to respond to business/pricing models and service offerings.
August 2009	Technology Product Management & Marketing	The Rise of the Channel VAP Partner	Tim Harmon	Build tools, create collateral, and orchestrate field mktg programs to improve sales performance
A handful of platform (PaaS) vendors will emerge as "Hollywood-style" movie studios, with great bearing on channel partners' business models.
August 2009	Consumer Market Research	The Online Research Communities Vendors Wave	Tamara Barber	Work with the best vendors and research methods		Forrester Wave™
The Online Research Communities Vendors Wave
August 2009	Vendor Strategy	Market Momentum: Cloud Parameters	Frank Gillett	Position and benchmark my company's products and services in today's competitive environment
What is happening in the market on Cloud.
August 2009	eBusiness & Channel Strategy	North American Online Sales Forecast: Lending Products	Brad Strothkamp, Peter Wannemacher	Forecast online sales and service uptake	Financial Services	market sizing forecast
A forecast of online lending sales for the years 2008 - 2013. The forecast will cover mortgages (both purchase and refinance) and home equity products. The document will include forecast for both the US and Canada. This will be an M&SView and RoleView document. This document is part of the North American Online Financial Services Forecasts series.
August 2009	Enterprise Architecture	Develop Your IT Capability Map	Jeff Scott	Integrate the architectural stovepipes of business, information, application, and technology
Define the basic structure and components for an IT capability map. Provide the process to tailor this map to a specific IT organization.
August 2009	CIO	Best Practices In IT Financial Management	Craig Symons	Drive smarter technology investments
Many organizations continue to struggle to understand the costs of IT and how to link those costs to value. Attempts at allocating IT costs to the business utilizing chargeback have proven to be frustrating at best and dysfunctional at worst, leading many to absorb IT as an overhead expense. Leading organizations have been able to create complete transparency into IT costs, enabling business leaders to manage their use of IT for maximum value.
August 2009	IT Infrastructure & Operations	The ROI Of Enterprise Mobile Infrastructure	Chris Silva	Make smarter infrastructure choices by balancing technical and business justifications		TEI model
The report will take Forrester's Total Economic Impact and apply it to investments made in enterprise mobility infrastructure, to understand the potential returns from investments made to enable mobility in the enterprise from an IT perspective.
August 2009	Technology Product Management & Marketing	Best Practices For Requirements Documents	Tom Grant, Ph.D.	Define, launch, and manage products and services that create value for customers
Product requirements documents will never look exactly the same, from technology company to technology company (or even across groups within these companies). However, there are plenty of "lessons learned" from successful efforts to craft these document templates, which can be especially challenging because the needs of different consumers of this content are not the same.
August 2009	Vendor Strategy	Market Overview IT Services	Pascal Matzke		High-Tech
A market overview of the IT services market.
August 2009	Security & Risk	CISO Handbook: How To Plan For A Security Breach	Khalid Kark	Run a business-driven security program
Many CISOs have been charged with responding to security breaches, even though some don't know how to plan for a security breach or what to do when responding to one.
August 2009	Security & Risk	The Governance, Risk, And Compliance Maturity Model	Chris McClean	Adopt a structured approach to governance, risk, and compliance
Drawing from existing frameworks (S&P risk rating criteria, etc.) a worksheet for determining your organization's level of GRC maturity.
August 2009	IT Infrastructure & Operations	Market Overview: Thin Clients, Blade PCs, And Blade Workstations	Benjamin Gray	Make your infrastructure more efficient
This document will provide a market overview of thin client, blade PC, and blade workstation technologies and the vendor landscape.
August 2009	Information & Knowledge Management	In-Database Analytics In The Enterprise Data Warehouse	James Kobielus	Deliver timely, trusted enterprise intelligence for efficiency and foresight
I&KM professionals are adopting an emerging best practice known as "in-database analytics." Under this practice, data mining, predictive analysis, and other compute-intensive analytic functions are migrating to the enterprise data warehousing (EDW) platform to leverage its full parallel-processing, partitioning, scalability, and optimization functionality. This document will discuss in-database analytics in the EDW, involving various vendor-proprietary and open industry frameworks and APIs. This report will discuss how in-database DW analytics can either replace or supplement traditional analytics execution approaches. This report will use the Forrester Best Practices methodology and incorporate user interviews for case studies.
August 2009	Information & Knowledge Management	Managed Print Services: Are They Right For You?	Craig Le Clair	Drive productivity higher by putting content to use
In most organizations, printers, fax machines, and scanners seem to magically multiply. Enterprises often do not count the amount of money spent or the tax on the environment. At the same time, managed print services are maturing. Enterprises need to consider whether emerging approaches are right for them. Five important questions to ask are outlined in this research.
August 2009	CIO	How Consulting Firms Help Clients Reduce IT Costs While Positioning For Future Growth	Marc Cecere	Drive smarter technology investments
Nearly all major consulting firms can help reduce IT costs. Today they are responding to demand by enhancing and packaging up these capabilities. Furthermore, their strategies for cost reduction include an upgrade of governance in order to move quickly when growth is again needed. This report will describe who is doing this and how they do it.
August 2009	Technology Product Management & Marketing	Case Study: Using Social Media To Improve Requirements	Tom Grant, Ph.D.	Define, launch, and manage products and services that create value for customers
Examples of selecting social media that can inform product requirements.
August 2009	eBusiness & Channel Strategy	North American Credit Card Online Sales Forecast:	Brad Strothkamp, Peter Wannemacher	Forecast online sales and service uptake	Financial Services	market sizing forecast
A forecast of online credit card sales for the years 2008 - 2013. The forecast will contain a forecast for both the US and Canada. This will be an M&SView and RoleView document. This document is part of the North American Online Financial Services Forecasts series.
August 2009	Information & Knowledge Management	Microsoft Office Licensing Best Practices	Duncan Jones, Sheri McLeish	Drive productivity higher by putting content to use
Microsoft Office licensing represents a significant ongoing cost for many organizations. IT and sourcing professionals faced with renewing or upgrading are questioning these investments. As alternative low cost or free tools have become available, there is a strong lure to reduce or eliminate MS license costs. But the decision to jump ship to a web-based or open source also has hidden costs such as change management, cost to support more than one environment, lost productivity and possible user backlash. Sticking with Microsoft Office may be the best option for many firms, so negotiations become a key way for these companies make a better Office investment. This research looks to answer the key questions I&KM pros are asking about MS Office licensing.
August 2009	Business Process & Applications	Five Microsoft Partners You Should Know	R "Ray" Wang	Define an applications strategy that maximizes value and protects against vendor lock-in
Amid a backdrop of vendor consolidation, open standards, dynamic apps, and new deployment options, no one software vendor can deliver innovative solutions that meet every industry vertical, business process, market segment, and geographical requirement. Consequently, major software vendors like IBM, Microsoft, Oracle, and SAP are encouraging their partners to innovate on their platforms, fill existing gaps, and ultimately help drive long-term customer loyalty. The result: Each of these large software vendors now has a vast partner ecosystem filled with solutions at varying levels of integration, support, and quality. Forrester examines 5 Microsoft Solution partners with Level 3 and higher designations you should know.
August 2009	Analyst Relations	Best Practices For Major Analyst Evaluations	Kevin Lucas	Excite the most valuable analysts to maximize beneficial coverage	High-Tech
Major comparative evaluations of technology or service sellers, like the Wave and the MQ, play a central part in the AR programs of included vendors. Leadership placements can drive extensive marketing campaigns, generate leads, and help move deals forward, while poor placements leave these options to better-scoring competitors. How can AR professionals best approach these evaluations?
August 2009	Analyst Relations	AR Plans	Kevin Lucas	Prove the business value of AR	High-Tech
A template for an AR Plan. Likely to be delivered as a Microsoft Word template accompanied by an Excel template to handle budget.
August 2009	Technology Product Management & Marketing	Introducing Forrester's Account Value Mapping Framework	Scott Santucci	Craft engaging messages and a winning mix of B2B campaigns that drive business
Introduce the integrated approach to strategic account value mapping and our phased approach.
August 2009	Technology Product Management & Marketing	The Myth Of Sales And A "Trusted Advisor"	Scott Santucci	Craft engaging messages and a winning mix of B2B campaigns that drive business
As vendor sales organizations aspire to achieve higher level access to core executives, how do they define successes and more importantly, how do customers define what they percieve a "trusted advisor." This report will examine the gap between vendor and customer perspectives of what a strategic partnership is and define various buyer/seller relationships.
August 2009	Information & Knowledge Management	Tier Your Workforce, Save Money With Cloud-Based Email	Ted Schadler	Empower employees through Web 2.0 and next-generation collaboration tools
Not every employee needs the same level of email service. Occasional users or partners, for example, might be perfectly served with a Web-based email client and a smaller mailbox. With Microsoft's Exchange Online, Google Apps Premier Edition, and new cloud-based email providers, IKM pros have the opportunity to segment their workforce by need and provision them differently. A Web-only email user can be hosted in the cloud for as little as $2 per user per month. That amounts to at least a $100 savings every year. Have 10,000 occasional users? Save $1 million a year.
August 2009	Enterprise Architecture	The Future of EA Governance	Henry Peyret	Integrate the architectural stovepipes of business, information, application, and technology
After describing the existing EA governance within the "Avoid the EA Governance Versus Agility Trap", this document details where the EA Governance should go in the next few years.
August 2009	Vendor Strategy	SWOT: Corporate Strategy Services Providers	Daniel Krauss	Position and benchmark my company's products and services in today's competitive environment	High-Tech
Launch of a SWOT series on corporate strategy services providers.
August 2009	Security & Risk	Q&A: What You Need to Know About Virtualization Security	Andrew Jaquith, Galen Schreck	Protect your organization's information
Securing virtualized server environments was a hugely hyped topic in 2008 and will continue to be so in 2009. In this report, Forrester cuts through the noise and delivers recommendations based on real-world client experiences.
August 2009	Technology Product Management & Marketing	Why The Insurance Industry Is Terrified Of Cloud Computing?	Ellen Carney	Define, launch, and manage products and services that create value for customers
Insurance companies love the economics of cloud, but think that their environments are too complex. But if banks can do it, why can't insurers? This report looks at the comfort gap when it comes to the insurance industry and cloud.
August 2009	Vendor Strategy	Demand Insights: M&A Management Tools	Daniel Krauss	Position and benchmark my company's products and services in today's competitive environment
M&A management tools insights from end-user clients.
August 2009	Technology Product Management & Marketing	The Consumerization of Business	Tim Harmon
Consumer-adopted technologies are increasingly finding their way into the enterprise markets, particularly the SMB segment.
August 2009	B2B Market Research	Forecast: Cloud (server and/or scaleout cloud)	Frank Gillett	Power opportunity analyses with rich data insights on technology demand and buyer behavior
Forecast: Cloud (server and/or Scaleout cloud)
August 2009	Vendor Strategy	The Next Big Thing For IT	Christopher Mines	Create an innovative portfolio of offerings based on emerging market trends
Predict the next important shift(s) in IT architecture, industry structure, and business impact.
August 2009	Marketing Leadership	Lessons From Online Citizen Engagement In Australia	Steven Noble
Improve online consultation by learning from Australian government case studies
August 2009	Marketing Leadership	Integrating Social Networks Off-Line	David Card	Harness emerging customer trends
Integrating social into the media mix: capitalizing on offline behavior
August 2009	Application Development & Program Management	TechRadar: Application Platforms	John Rymer	Select development and delivery tools, and information and application platform technologies		TechRadar™
This TechRadar covers the range of application platforms including legacy, Java and .NET platforms, and new scripting platforms like PHP.
August 2009	Technology Product Management & Marketing	Islamic Finance: Vendor Offering/Overview	Ellen Carney	Define, launch, and manage products and services that create value for customers
This report, the second in the Islamic Banking report series, looks at key vendors offering Islamic Finance solutions.
August 2009	eBusiness & Channel Strategy	Dutch Retail Bank Secure Site Sales Ranking	Alexander Hesse	Adapt to changing customer buying and service behavior	Financial Services
This will be an M&SView and RoleView document.
August 2009	Information & Knowledge Management	Take BPM Into The Cloud To Prove Initial Value To The Business	Clay Richardson	Converge business information, processes, and rules
I&KM Pros must build compelling business cases for BPM in order to gain funding from anemic corporate coffers. Cloud computing threatens to end the Texas Hold 'Em approach to investing in BPM technology - ante up and hope you get good ROI. BPM Software-as-a-Service offerings allow companies to evenly match their investment to measuring the return. However, over the long-term are BPM SaaS offerings really worth it?
August 2009	Vendor Strategy	Hot Vendors In Enterprise Mobility	Michele Pelino	Position and benchmark my company's products and services in today's competitive environment
Looks at the top vendors in enterprise mobility.
August 2009	IT Infrastructure & Operations	Enterprises Explore Bring-Your-Own-PC-To-Work Programs	Benjamin Gray	Architect your future infrastructure to be more flexible
This document will explore the things IT operations professionals need to consider if they're exploring bring-your-own-PC-to-work programs.
August 2009	Information & Knowledge Management	Visual Residuals: How Quality Presentment Pays Off	Sheri McLeish	Drive productivity higher by putting content to use
Two decades ago, corporate presentations - whether prospect facing, B2B, or internal - were generally polished and high quality, for the simple reason that they could only be produced by graphics professionals in the design department. Of course, they also took a long time to produce. Then, along came the PC, desktop publishing, and "personal presentation software." Suddenly, anyone could create a business presentation - and the infamously dreadful quality of PowerPoint slides neatly reflected the creators' amateur status. Forrester believes that the pendulum is swinging back: The combination of improved and/or new applications, maturing skills, and experience with highly expressive multimedia content increases expectations for high-quality visual content that impresses and engages.
August 2009	Information & Knowledge Management	Case Study: Information Capture In The Public Sector	Sheri McLeish	Drive productivity higher by putting content to use
An increased emphasis on public sector use of technology to drive efficiency and cost savings puts imaging and its related benefits in the spotlight. This research looks at government imaging case studies and discusses specific public sector lessons learned.
August 2009	Customer Experience	Emotional Experience Design	Ron Rogowski	Transform the business
As online experiences move beyond the transactional to more interactive, immersive experiences that are designed to build relationships, firms need to create interactions that engage users by satisfying their deep emotional needs.
August 2009	IT Infrastructure & Operations	2009 Backup And Disaster Recovery TechRadar	Stephanie Balaouras	Architect your future infrastructure to be more flexible		TechRadar™
This TechRadar will examine the adoption life cycle and value of a range of technologies for backup and disaster recovery protection.
August 2009	Customer Experience	Best Agency Web Sites	Vidya Drego	Benchmark the customer experience
This report will highlight the best and worst of Web site design submitted by agencies evaluated in the 2008 Forrester Interactive Marketing Agencies - Web Design Capabilities Wave.
August 2009	Information & Knowledge Management	The ROI Of Imaging	Sheri McLeish	Drive productivity higher by putting content to use		ROI model
This research calculates the ROI for firms investing in imaging technologies.
August 2009	Technology Product Management & Marketing	Insurance IT Forecast (2008-2013)	Ellen Carney	Define, launch, and manage products and services that create value for customers
How big and how fast -- this report looks back and forward at IT spending projections for hardware, software, telecom, and services for the insurance industry in the US, Europe, and APAC
August 2009	Business Process & Applications	Market Overview: Business Intelligence Pricing And Licensing	Boris Evelson, R "Ray" Wang	Define an applications strategy that maximizes value and protects against vendor lock-in		Forrester Wave™
Enterprises spend millions on business intelligence software and services, much of which goes to pay software license and maintenance fees. This document will examine the pricing flexibility of leading BI vendors to determine which ones can give enterprises the best deal.
August 2009	Information & Knowledge Management	eDiscovery Best Practices Series (Part One): Proactive Measures to Mitigate Risk	Brian Hill	Mitigate business risks associated with unstructured information
First in an eDiscovery series. Focus on mitigating legal risk at the "information management" portion of the EDRM. Limit risk exposure with 1) policy and procedure (lessons learned, prescriptive) and 2) applications (email archiving, records / retention management, and rights management)
August 2009	Marketing Leadership	Digital Branding	Lisa Bradner	Thrive on market and technology change
This report will take an in-depth look at Digital Branding.
August 2009	Technology Product Management & Marketing	The Keys To Thought Leadership	Tom Grant, Ph.D.	Define, launch, and manage products and services that create value for customers
Technology companies aspire to thought leadership. But what in practice does that really mean? And how do they achieve this exalted status?
August 2009	eBusiness & Channel Strategy	B2B eCommerce Platform Buyers Guide	Brian Walker	Choose technologies that optimize online interactions	Retail
Details to follow.
August 2009	Business Process & Applications	CRM Solutions Buying Practices	William Band	Continuously improve customer relationship management processes and technologies
How does your customer relationship management (CRM) project compare with those at other organizations? Forrester surveyed 289 organizations worldwide to understand their CRM goals, challenges, buying criteria for CRM solutions, and barriers to implementation. Follow Forrester's proven best practices to improve the odds of picking the right CRM solution and implementing successfully.
August 2009	IT Infrastructure & Operations	Building A Highly Available, Resilient SharePoint Infrastructure	Christopher Voce	Architect your future infrastructure to be more flexible
Details to come.
August 2009	Customer Experience	How Has The Recession Affected Healthcare Consumers?	Elizabeth Boehm	Gain industry-specific insights	Healthcare & Life Sciences
Is healthcare recession proof? Probably not. Forrester will use Consumer Technographics data to uncover how consumers are changing their healthcare behavior as a result of the economic downturn.
August 2009	Business Process & Applications	ERP Applications: Evolutionary Changes Will Impact IT Strategies	Paul Hamerman	Define an applications strategy that maximizes value and protects against vendor lock-in
The ERP applications marketplace will evolve in the next decade as several key forces take hold - technology innovation, revenue and deployment models and industry and geographic segmentation. The strategic choices available for IT applications professionals in managing ERP application portfolios must evolve as well as cost of ownership becomes prohibitively expensive among enterprises with big on-premise footprints. Customers will seek alternative delivery models to avoid the tightening grip of megavendors that are increasingly dependent on retaining existing customers than on winning new ones.
August 2009	eBusiness & Channel Strategy	The Canadian Opportunity: Mining Demand For US Goods North Of The Border	Zia Daniell Wigder	Build channel strategies that drive sales and service
This report will identify opportunities for online retailers in Canada, both through international shipping and through launching localized Canadian sites. It will analyze the strategies of US and European online retailers serving the Canadian market and help companies determine if a Canadian expansion makes sense for their business.
August 2009	CIO	How To Balance Local Versus Global Processes And Systems	Marc Cecere	Shape the IT organization for today and tomorrow
Nearly every global IT shop is wrestling with which IT processes should be local and which should be consistent across the organization. This report will describe the roles and activities in making that decision.
August 2009	eBusiness & Channel Strategy	Social Shopping In Europe	Victoria Bracewell Lewis	Adapt to changing customer buying and service behavior
Details to follow.
August 2009	Technology Product Management & Marketing	Industry Essential: Global Insurance	Ellen Carney, Chad Mitchell	Build tools, create collateral, and orchestrate field mktg programs to improve sales performance	Financial Services
This document is an update on global insurance industry essential with a focus on IT decision makers and eBusiness and channel strategy, changing global customer behavior drivers technology, and marketing change for P&C and L&A insurers. This will be an M&SView and RoleView document.
August 2009	Interactive Marketing	How Aggregation Helps Brand Marketing	Jeremiah Owyang	Develop winning interactive marketing strategies
How aggregation helps brand marketing
August 2009	Interactive Marketing	Getting More Out Of Mobile Analytics	Neil Strother	Justify interactive marketing investments
Getting More Out Of Mobile Analytics
August 2009	Business Process & Applications	Untamed Business Processes	Elisse Gaynor, Craig Le Clair	Continuously improve human resource management processes and technologies
A business process is any activity that helps an enterprise achieve its goals. Packaged and industry-specific applications form the transactional backbone for the most critical business processes that firms have; however, these are only part of the story. Many other processes are needed to meet an enterprise's goals. Many processes are approached in tactically haphazard ways, and in the process become laden with non-value added activity. In short -- they become untamed processes. IT is dragged reluctantly into the support and enhancement of these untamed processes. The results are not surprising. Weak architectural approaches spawn niche products and the use of various business process management (BPM), business intelligence (BI), business rules, collaboration, and enterprise content management (ECM) tools that chaotically make untamed processes more efficient. Business process and applications (BP&A) professionals can take a proactive approach to addressing these untamed business processes.
August 2009	Customer Experience	Best And Worst Of Financial Services Brand Building Web Sites, 2009: Banks	Ron Rogowski	Gain industry-specific insights	Financial Services
How good is the overall experience offered by leading financial services brands' Web sites in 2009? To find out, Forrester graded the sites of 16 top financial services brands using Forrester's Web Site Brand Review methodology. This report will take a closer look at the banks evaluated in the "Best And Worst Of Financial Services Brand Building Web Sites, 2009" report.
August 2009	Customer Experience	Best And Worst Of Financial Services Brand Building Web Sites, 2009: Credit Card Providers	Ron Rogowski	Gain industry-specific insights
How good is the overall experience offered by leading financial services brands' Web sites in 2009? To find out, Forrester graded the sites of 16 top financial services brands using Forrester's Web Site Brand Review methodology. This report will take a closer look at the credit card providers evaluated in the "Best And Worst Of Financial Services Brand Building Web Sites, 2009" report.
August 2009	Customer Experience	Best And Worst Of Financial Services Brand Building Web Sites, 2009: Insurance Providers	Ron Rogowski	Gain industry-specific insights	Financial Services
How good is the overall experience offered by leading financial services brands' Web sites in 2009? To find out, Forrester graded the sites of 16 top financial services brands using Forrester's Web Site Brand Review methodology. This report will take a closer look at the insurance providers evaluated in the "Best And Worst Of Financial Services Brand Building Web Sites, 2009" report.
August 2009	Customer Experience	Best And Worst Of Financial Services Brand Building Web Sites, 2009: Investment Firms	Ron Rogowski	Gain industry-specific insights	Financial Services
How good is the overall experience offered by leading financial services brands' Web sites in 2009? To find out, Forrester graded the sites of 16 top financial services brands using Forrester's Web Site Brand Review methodology. This report will take a closer look at the investment firms evaluated in the "Best And Worst Of Financial Services Brand Building Web Sites, 2009" report.
August 2009	Interactive Marketing	Listening For Agencies	Suresh Vittal	Find technology or services partners
A listening platform doc focused on agencies.
August 2009	eBusiness & Channel Strategy	2009 US Secure Auto Insurance Site Rankings	Chad Mitchell	Benchmark against industry best practices	Financial Services
M&S view and Roleview research
August 2009	IT Infrastructure & Operations	Role Overview: The Green IT Manager	Doug Washburn	Align people and processes with business needs
Every IT practice requires ownership -- and green IT should be treated no differently. To effectively move from green IT action to awareness, organizations must clearly define who owns green IT and what their responsibilities should be. For some organizations, a full-time position is warranted, but if that is not possible, a part-time role or shared ownership across multiple roles can still be effective.
August 2009	IT Infrastructure & Operations	Managing Virtualization: Meet The New Boss, Same As The Old Boss	Glenn O'Donnell	Align people and processes with business needs
Details to come.
August 2009	IT Infrastructure & Operations	Configuration And Change Management: The Core Of ITSM	Glenn O'Donnell	Make your infrastructure more efficient
Details to come.
August 2009	Enterprise Architecture	Global Banking Platform Deals 2008 - Functionality	Jost Hoppermann	Integrate the architectural stovepipes of business, information, application, and technology
The report will offer insight what functionality was key on a global level and on a more regional level. These -- global and regional -- functional hot spots will help architects to discuss business functionality with the business peers.
August 2009	IT Infrastructure & Operations	Comparing Mobile Operating Systems For Business Support	Benjamin Gray	Make smarter infrastructure choices by balancing technical and business justifications
This document will include a feature/function comparison of Android, BlackBerry, iPhone OS, Symbian, and Windows Mobile for business support.
August 2009	IT Infrastructure & Operations	What To Consider When Disposing Of End-Of-Life IT Assets	Doug Washburn	Make smarter infrastructure choices by balancing technical and business justifications
Electronic waste, or e-waste, is more of a problem than you think. Beyond the serious environmental concerns that end-of-life IT assets pose, improper disposal of your IT equipment can put your organization into serious risk through environmental and data security legislation. Beyond the doom and gloom, savvy IT professionals can sell, donate, or redeploy their end-of-life gear to receive funds, tax deductions, or deferred capital spending.
August 2009	B2B Market Research	Why Qualitative Research Matters In B2B As Much As B2C	Brad Bortner	Pick and apply the best research approach, tools, and vendors
Why qualitiative research is critical for B2B MRs as much as B2C
August 2009	Information & Knowledge Management	The Forrester Wave™: Open Source Business Intelligence, Q2 2009	Boris Evelson	Converge business information, processes, and rules		Forrester Wave™
Forrester will evaluate 4 leading Open Source BI vendors against approximately 150 criteria.
August 2009	Business Process & Applications	Market Overview: ERP For SMBs	R "Ray" Wang	Define an applications strategy that maximizes value and protects against vendor lock-in
This document is a market overview update of the 2007 enterprise resource planning (ERP) for small and medium-sized businesses (SMBs) report.
August 2009	Information & Knowledge Management	Warning: Don't Assume Your Business Processes Are Using Trusted Data	Rob Karel	Converge business information, processes, and rules
Process professionals understand the needs for data but often give it lip service and do little to actually ensure data integrity, which jeopardizes firms' process optimization initiatives. Master data management (MDM) has become critical path for many firms looking to enable a service oriented architecture (SOA) to ensure the delivery of trusted Information as a Service capabilities. Likewise, firms seeking to reduce complexity and move to optimization for their process transformation efforts must adopt and incorporate an MDM strategy to gain "one version of the truth" as a key foundation.
August 2009	Information & Knowledge Management	How To Budget And Staff For Enterprise Search	Leslie Owens	Drive productivity higher by putting content to use
Enterprise search teams vary widely in the resources they require for success. This document will examine how the human and financial resources for enterprise search vary based on which product is used, while also looking for connections between the number of search administrators or professional services people and search success.
August 2009	Information & Knowledge Management	Benchmarking Your Collaboration Strategy	Rob Koplowitz, Ted Schadler	Empower employees through Web 2.0 and next-generation collaboration tools
Leading organizations have a vision to make the "information workplace" a corporate service that is managed centrally, deployed regionally, and administered locally. But getting from today's fragmented and standalone tools to an integrated yet customized set of messaging and collaboration services requires more than a vision. It requires a business-IT partnership to establish the business needs, define the funding and operation models, and drive the adoption. This report will define the critical success factors and benchmark assessment criteria and highlight the best practices of the information workplace.
September 2009	IT Infrastructure & Operations	Market Overview: Hosted Desktop Virtualization	Natalie Lambert	Make smarter infrastructure choices by balancing technical and business justifications
Details to come.
September 2009	Enterprise Architecture	B2B Service Provider Wave	Ken Vollmer	Integrate the architectural stovepipes of business, information, application, and technology		Forrester Wave™
The document will be a Wave evaluation of the B2B service provider market. This is Forrester's first Wave evaluation of these vendors.
September 2009	Vendor Strategy	Market Overview: Telecoms And The Economy, Q3 2009	Mike Cansfield	Position and benchmark my company's products and services in today's competitive environment
Third documnet on telecom and the financial environment.
September 2009	IT Infrastructure & Operations	Market Overview: IT Service Desk	Evelyn Hubbert	Align people and processes with business needs
Details to come.
September 2009	Technology Product Management & Marketing	Inquiry Insights: Unified Communications	Henry Dewing	Build tools, create collateral, and orchestrate field mktg programs to improve sales performance
Analyze client inquiries to evaluate current state of UC deployments
September 2009	Information & Knowledge Management	Transparency, A Needed Step In Compliance	Craig Le Clair	Mitigate business risks associated with unstructured information
Milestones in regulation include the Patriot Act, Sarbanes Oxley, and amendments to the Federal Rules of Civil Procedure. These regulations led to new business processes that drove ECM enhancements to better document management and control of records. The current economic debacle - once the ship is no longer sinking - will require greater application of ECM technologies with sharp focus on transparency. Information & knowledge managers must take a fresh look at ECM, BPM and BI technologies to be prepared.
September 2009	Technology Product Management & Marketing	Inquiry Insights: Unified Communications	Henry Dewing	Build tools, create collateral, and orchestrate field mktg programs to improve sales performance
Analyze client inquiries to evaluate current state of UC deployments
September 2009	B2B Market Research	Demand Insights: Who Buys Collaboration Tools?	TJ Keitt	Power opportunity analyses with rich data insights on technology demand and buyer behavior
A breakout of the decision-makers within companies responsible for collaboration tools purchase using data from the Verizon Survey.
September 2009	Security & Risk	CISO Handbook: Preparing For The Meeting With The Board Of Directors	Khalid Kark	Run a business-driven security program
Many CISOs struggle to get non-IT people involved in security issues and need guidance to run steering committee meetings and presentations to the board of directors. This research will outline an approach and provide best practices for this process.
September 2009	Interactive Marketing	IM Council FLB Report	Shar VanBoskirk	Find technology or services partners
IM Council FLB
September 2009	IT Infrastructure & Operations	Building A Successful PC RFP	Benjamin Gray	Make smarter infrastructure choices by balancing technical and business justifications
This document will discuss the key elements and best practices of a successful PC RFP.
September 2009	Information & Knowledge Management	Workforce Analysis: Walk A Mile In The Shoes Of Your Workforce To Find Out What They Really Need	Ted Schadler	Drive productivity higher by putting content to use		Forrester research panel data
What does your workforce really need from IT? This report outlines a method for analyzing what information workers need and presents best practices in how to survey and analyze those needs. By analyzing the needs, adoption, activities, and attitudes of information workers, and segmenting employees based on their needs, IKM professionals can: 1. Benchmark their workforce to build the business case. 2. Provision the workforce with the right tools. 3. Optimize license and service expenditures. 4. Anticipate barriers to adoption and success. 5. Identify gaps and ways to improve IT satisfaction. 6. Prioritize deployments based on interest and willingness to change.
September 2009	eBusiness & Channel Strategy	Building A Mobile Banking Strategy	Alexander Hesse	Build channel strategies that drive sales and service	Financial Services
This will be an M&SView and RoleView document.
September 2009	Technology Product Management & Marketing	Strategic Sales Enablement Roadmap: Evolving From Random Acts To A Customer-Centered Sales Support Program	Scott Santucci	Craft engaging messages and a winning mix of B2B campaigns that drive business
Identification of the various sources of random acts of sales enablement, isolation of related project areas to tackle and scope, and the introduction of a structured transformation program plan to help achieve success over a series of incremental improvements.
September 2009	Analyst Relations	First 100 Days Of AR	Kevin Lucas	Prove the business value of AR	High-Tech
Based on the value of AR and the AR plan.
September 2009	Security & Risk	B2B Security	Usman Sindhu, Robert Whiteley	Run a business-driven security program
Today B2B security requires strong control over data, applications, and the network. This research will explore what trends are shaping the B2B space and what security technologies can help tighten controls.
September 2009	Security & Risk	Creating A Culture Of Compliance And Responsibility	Chris McClean	Adopt a structured approach to governance, risk, and compliance
This will be an overview of how chief compliance officers work to get participation across the organization via training, whistleblower hotlines, incentive programs, etc.
September 2009	Enterprise Architecture	The contractualization trend impact on EA	Henry Peyret	Find and dissect game-changing technologies
Due to new organizational model, Business process orientation and other agility drivers, the next phase for IT functional enlargement will be about contract management.
September 2009	Technology Product Management & Marketing	Executing Social Media Marketing Strategy	G. Oliver Young

September 2009	Security & Risk	Market Overview: Managed Security Services Providers (MSSP)	Khalid Kark	Run a business-driven security program
This document will provide an overview of the managed security services providers market.
September 2009	Security & Risk	PCI Unleashed	John Kindervag	Protect your organization's information
This document will look at how to get value from PCI.
September 2009	Technology Product Management & Marketing	Global Banking IT Budget & Spend Report	Ellen Carney	Define, launch, and manage products and services that create value for customers
This report looks at the 2009 IT investments that the banking industry will be making in the US, Europe, and APAC.
September 2009	Consumer Market Research	Technographics Insight: Social Networking Sites Attract A Broad Audience	Tamara Barber	Analyze the impact of technology on consumers
How are Hispanics using social media?
September 2009	Vendor Strategy	Market Overview: The M&A Services Market	Daniel Krauss	Position and benchmark my company's products and services in today's competitive environment
Market sizing and forecast of the M&A services market.
September 2009	Interactive Marketing	EMEA Forecast	Rebecca Jennings	Develop winning interactive marketing strategies
EMEA forecast
September 2009	Vendor Strategy	Market Momentum: Enterprise Mobility Market	Michele Pelino	Create an innovative portfolio of offerings based on emerging market trends
What M&A activity has uncovered
September 2009	Information & Knowledge Management	Market Overview: BI Systems Integrators	Boris Evelson, Liz Herbert, Tim Sheedy	Deliver timely, trusted enterprise intelligence for efficiency and foresight
Selecting an effective business intelligence systems integration partner is key to the success of enterprise BI initiatves. This report will provide an overview of the major BI systems integration providers.
September 2009	Application Development & Program Management	Forrester Wave: Agile Application Lifecycle Management Tools	Jeffrey Hammond, Dave West	Select development and delivery tools, and information and application platform technologies
By understanding the key practices of Agile methods and using them to assess the ALM tool vendors, Forrester will evaluate which ALM providers best support this paradigm.
September 2009	Security & Risk	The Forrester Wave™: Identity And Access Management, Q3 2009	Andras Cser			Forrester Wave™
Refresh of the IAM Forrester Wave.
September 2009	Business Process & Applications	The Forrester Wave: Enterprise Apps Software Licensing And Pricing, Q3 2009	R "Ray" Wang			Forrester Wave™
This is an update of "The Forrester Wave: Enterprise Apps Software Licensing And Pricing, Q4 2007" report.
September 2009	Marketing Leadership	Connecting Your Agencies Around Your Customers	Mary Beth Kemp
Do not display
September 2009	Information & Knowledge Management	The ROI Of Data Warehousing Appliances	James Kobielus	Deliver timely, trusted enterprise intelligence for efficiency and foresight		TEI model
I&KM professionals are deploying data warehousing (DW) appliances to reduce the costs, accelerate the performance, and maximize the scalability of their analytics infrastructure. However, many I&KM professionals are still unsure whether they should commit to any particular DW vendor or solution, because they are unclear whether these pre-configured, pre-optimized hardware/software solutions provide significantly greater ROI than traditional approaches to building DWs. This TEI will help I&KM professionals to develop a strong business case that not only defines compelling business drivers and opportunities but that also clearly outlines the quantifiable costs, benefits, and risks to measure the anticipated ROI on DW appliances.
September 2009	Interactive Marketing	Who Should Invest in Digital Out-of-Home Channels?	Sean Corcoran	Develop winning interactive marketing strategies
Who Should Invest in Digital Out-of-Home Channels?
September 2009	Information & Knowledge Management	Best Practices: Consolidating Your Data Warehouses and Marts	James Kobielus	Deliver timely, trusted enterprise intelligence for efficiency and foresight
I&KM professionals seek to cut the cost, simplify administration, and improve data governance throughout their data management environments. This document will provide guidelines for cost-effectively consolidating diverse data warehouses, marts, and operational data stores into a unified enterprise data warehousing (EDW) architectures. It will explore the pros and cons of various consolidation approaches. The report will use user and vendor interviews to explore the scenarios where each approach is best suited. It will use the Forrester Best Practices methodology and involve user interviews for case studies.
September 2009	Interactive Marketing	Reaching TV Viewers Online	Thomas Cummings	Develop winning interactive marketing strategies
Reaching TV Viewers Online
September 2009	Interactive Marketing	Social Technographics Profile	Thomas Cummings	Develop winning interactive marketing strategies
Social Technographics Profile
September 2009	Interactive Marketing	Benchmarking Video: The 2009 North American Online Video Advertising Webtrack	Nate Elliott	Develop winning interactive marketing strategies
Benchmarking Video: The 2009 North American Online Video Advertising Webtrack
September 2009	Interactive Marketing	IM Forum Speech	Shar VanBoskirk	Develop winning interactive marketing strategies
IM Forum Speech
September 2009	IT Infrastructure & Operations	Market Overview: High Performance NAS/File Storage Virtualization	Andrew Reichman	Architect your future infrastructure to be more flexible
Details to come.
September 2009	eBusiness & Channel Strategy	Scaling For The Holidays: What The eCommerce Leader Needs To Worry About	Brian Walker	Build channel strategies that drive sales and service	Retail
Details to follow.
September 2009	Interactive Marketing	The Online Advertising Opportunity	Shar VanBoskirk	Develop winning interactive marketing strategies
The Online Advertising Opportunity
September 2009	Technology Product Management & Marketing	Reaching the SMB Market through SMB Communities	Tim Harmon
Tech vendors often adopt a "build it and they will come" mentality with respect to their own online communities. But SMBs in particular are reticent to trust vendors' communities. So where do they "hang," and how do you reach them through third-party community properties?
September 2009	eBusiness & Channel Strategy	Supporting The Global Web Site: Best Practices In International Operations	Zia Daniell Wigder	Benchmark against industry best practices
This report will help companies streamline their global web site operations by looking at the approaches taken by successful online retailers of different sizes. The report will analyze best practices in areas such as global vendor selection, staffing, fulfillment and customer care.
September 2009	Customer Experience	Best And Worst Of Brand Building Web Sites, 2009	Ron Rogowski	Benchmark the customer experience
This document will review how top companies build their brands through their primary customer facing Web sites.
September 2009	IT Infrastructure & Operations	The ROI Of Cloud Computing Platforms	James Staten	Make smarter infrastructure choices by balancing technical and business justifications		TEI model
Does a move to a cloud computing platform truly deliver cost savings over traditional infrastructure deployment? This report using Forrester's Total Economic Impact methodology to directly answer this question and provide the hard cost savings.
September 2009	eBusiness & Channel Strategy	How U.S. Consumers Research And Buy Auto Insurance	Chad Mitchell	Adapt to changing customer buying and service behavior, Develop winning interactive marketing strategies , Optimize the marketing and media mix , Profile the trends and future of consumer markets	Financial Services	Forrester research panel data
This will be M&S view and Roleview research. This document is part of the Insurance Buyers' Journey series.
September 2009	Direct Marketing	Vendor Landscape: Online Testing Platforms	John Lovett	Find marketing and technology services providers
A/B and Multivariable testing solutions have demonstrated significant value in online optimization efforts. This report will define the current state of testing adoption, benefits and vendor solutions.
September 2009	Vendor Strategy	The Role Of The Green Vendor Strategist	Christopher Mines	Position and benchmark my company's products and services in today's competitive environment
Look at the roles and best practices of green strategists at major IT vendors.
September 2009	Vendor Strategy	Enterprise Mobility Forecast	Michele Pelino	Create an innovative portfolio of offerings based on emerging market trends
Forecast on enterprise mobility.
September 2009	Interactive Marketing	How to Manage Outsourced Social Media Services	Jeremiah Owyang	Build the right team and skills
How to Manage Outsourced Social Media Services
September 2009	IT Infrastructure & Operations	The Forrester TechRadar™: Cloud Computing	James Staten	Make smarter infrastructure choices by balancing technical and business justifications		TechRadar™
There are a variety of technologies now falling under the cloud computing umbrella. Which will have a profound impact on your IT shop and which are also rans? This report uses the Forrester TechRadar methodology to answer this question.
September 2009	Customer Experience	Best And Worst Of Hospital Web Sites	Elizabeth Boehm	Gain industry-specific insights	Healthcare & Life Sciences
This report will use Forrester's Web Site Review methodology to evaluate several leading hospital Web sites on their ability to support basic user goals, such as researching physicians, facilities, and procedures. The evaluations will be limited to the public section of each site.
September 2009	Interactive Marketing	Analog Groundswell	Nate Elliott	Build the right team and skills
Analog Groundswell
September 2009	Interactive Marketing	Benchmarking Video: The 2009 European Online Video Advertising Webtrack	Nate Elliott	Justify interactive marketing investments
European Onlune Video Webtrack 2009
September 2009	Interactive Marketing	European Interactive Agencies	Rebecca Jennings	Find technology or services partners
European Interactive Agencies
September 2009	Interactive Marketing	Social CRM	Jeremiah Owyang	Improve program performance
An overview of tracking consumers' social behaviors with the sales cycle.
September 2009	Interactive Marketing	The Roles of Owned, Paid and Earned Media in Social Marketing	Sean Corcoran
The Roles of Owned, Paid and Earned Media in Social Marketing
September 2009	Interactive Marketing	Case Study: A New Digital Agency Model	Sean Corcoran
Case Study: A New Digital Agency Model
September 2009	Interactive Marketing	Ear To The Groundswell	Nate Elliott	Justify interactive marketing investments
Measuring Success In Social Marketing
September 2009	IT Infrastructure & Operations	Adapting Skills In The Age Of Operational Automation	Glenn O'Donnell	Align people and processes with business needs
Details to come.
September 2009	Interactive Marketing	Framing doc for Lead Interactive Agency Wave (title TBD)	Sean Corcoran	Find technology or services partners
Landscape report for the Lead Interactive Agency Wave
September 2009	Information & Knowledge Management	Trends 2009: Master Data Management	Rob Karel, R "Ray" Wang	Deliver timely, trusted enterprise intelligence for efficiency and foresight
Forrester will identify the key trends in the adoption of master data management solutions, including areas of opportunity and risk.
September 2009	Customer Experience	Benchmarking Health Plans' Member Service Sites	Elizabeth Boehm	Benchmark the customer experience	Healthcare & Life Sciences
Health plans have built member service sites, but are members coming? And more important, what value are they bringing to health plans. This report will look at how health plans measure the usefulness and business value of their member service sites.
September 2009	IT Infrastructure & Operations	TechRadar™: Endpoint Infrastructure	Natalie Lambert	Make your infrastructure more efficient		TechRadar™
Details to come.
September 2009	Technology Product Management & Marketing	What Will The New Capital Market Look Like?	Ellen Carney	Define, launch, and manage products and services that create value for customers	Financial Services
This Industry essentials report examines what sales, AR, technical consulting and delivery teams need to understand about the Global Capital Markets.
September 2009	B2B Market Research	Best Practice: The Death Of Traditional Research?	Brad Bortner	Pick and apply the best research approach, tools, and vendors
Death of traditional research.
September 2009	Vendor Strategy	Vendor Partnership Review: VAR And SI Role In Managed Services	Henry Dewing	Create an innovative portfolio of offerings based on emerging market trends
How do VARs and SI's participate in the new Mangaged Service Ecosystem
September 2009	Enterprise Architecture	Global Enterprise Architecture Drives Global IT Part 1	Jost Hoppermann	Create a high-impact EA program built on metrics, communications, and governance
An increasing number of firms are shifting their business models to operate more like a global business. As IT organizations adapt to this, the focus of EA shifts from a local and national approach to a more regional or global one. This change in focus affects the way that architects must approach the various tasks they need to perform to be successful. This report will summarize case studies of global EA initiatives in multiple industries and identify key challenges and best approaches to move toward global EA. This part will provide selected case studies.
September 2009	Sourcing & Vendor Management	Mid-Market India-Based Offshore Service Providers	Sudin Apte	Execute best practices in vendor selection, contracting, and pricing
A market overview of smaller and more specialized India-based offshore service providers
September 2009	Direct Marketing	Forecast: Marketing Services	Dave Frankland	Define and implement a winning technology road map		market sizing forecast
A forecast of global marketing services spend.
September 2009	Technology Product Management & Marketing	Rebuilding the Tower of Babel: Strategies for Bridging Language Barriers	Jennifer Belissent, Ph.D.	Define, launch, and manage products and services that create value for customers
This report investigates the issue of language in marketing and product-related content. It looks at: - Consumption of English language content - The role of the community - Machine translation
September 2009	Technology Product Management & Marketing	Users Are Taking Over Application Development	Tom Grant, Ph.D.	Establish a global brand that attracts opportunity and drives sales
New technologies, such as design or development tools that a reasonably intelligent business user can employ, are taking many traditional development tasks out of the hands of engineers. Successful IT departments and technology vendors resist their first instinct to treat this trend as a problem.
September 2009	Vendor Strategy	Collaboration/UC In The New Economy	Henry Dewing
Collaboration drives business productivity and efficiency and therefore is at the top of CIO's software deployment agendas. This report examines the use cases that are expected to succeed and provide advice to Unified Communications and
September 2009	IT Infrastructure & Operations	Service Catalogues - Yes They Help!	Evelyn Hubbert
The most recent release of ITIL - version 3 - advocates a stronger focus on developing services which are in line with the need from the business. Today, many IT organizations are still managing too much technology with very little balance towards the management of cost and the alignment of these costs with the quality and value-add of IT services. This needs to change and can change with the adoption of a service catalog. This report will explore the benefits and critical success factors of service catalogues.
September 2009	IT Infrastructure & Operations	ITIL Version 3: How Is It Going?	Evelyn Hubbert, Glenn O'Donnell	Align people and processes with business needs
Forrester Research findings on who is doing what around ITIL v3.
September 2009	eBusiness & Channel Strategy	Case Study: Figleaves.co.uk, mydeco.com	Victoria Bracewell Lewis	Benchmark against industry best practices
Details to follow.
September 2009	Vendor Strategy	Sizing the IT Services Market	Pascal Matzke	Position and benchmark my company's products and services in today's competitive environment
Sizing the IT Services Market
September 2009	Vendor Strategy	Vendor Positioning Benchmark: IT Services Providers	Pascal Matzke	Position and benchmark my company's products and services in today's competitive environment
Vendor positioning benchmark of IT services providers.
September 2009	Vendor Strategy	Tech Radar: IT Security	Jonathan Penn	Create an innovative portfolio of offerings based on emerging market trends
Tech Radar: IT Security
September 2009	Business Process & Applications	Payroll: Should You Outsource?	Paul Hamerman	Continuously improve human resource management processes and technologies
An analysis of decision factors for payroll outsourcing versus in-house.
September 2009	Vendor Strategy	Channel re-engineering: the channel franchise model	Peter O'Neill	Create an innovative portfolio of offerings based on emerging market trends
Channel re-engineering: the channel franchise model
September 2009	Vendor Strategy	What belongs in service catalog management solution?	Peter O'Neill	Position and benchmark my company's products and services in today's competitive environment
What belongs in service catalog management solution?
September 2009	Vendor Strategy	Vendor Positioning Benchmark: IT Management Software Update Q3 2009	Peter O'Neill	Position and benchmark my company's products and services in today's competitive environment
Update of IT management software positioning benchmark Q3 2009
September 2009	Vendor Strategy	Market Momentum IT Management Software H1 2009	Peter O'Neill	Create an innovative portfolio of offerings based on emerging market trends
Market momentum IT management software 1H09
September 2009	Vendor Strategy	Key vendor takeaways from ITALM Wave	Peter O'Neill	Expand my company's partnership ecosystem
Key vendor takeaways from ITALM Wave
September 2009	Vendor Strategy	SWOT: Indian Business service providers	Chris Andrews	Position and benchmark my company's products and services in today's competitive environment
SWOT: Indian Business Service providers
September 2009	Vendor Strategy	Vendor Positioning Review: Business Services Players	Chris Andrews	Position and benchmark my company's products and services in today's competitive environment
Vendor Positioning Review: Business Services Players
September 2009	Vendor Strategy	Market Momentum: Business Services	Chris Andrews	Create an innovative portfolio of offerings based on emerging market trends
Market Momentum: Business Services
September 2009	Vendor Strategy	Hot Companies To Watch: Q309	Chris Andrews	Expand my company's partnership ecosystem
Hot Companies To Watch: Q309
September 2009	Vendor Strategy	Middleware Vendor Positioning Benchmark, Q3 2009	Stefan Ried, Ph.D.	Position and benchmark my company's products and services in today's competitive environment
Middleware Vendor Positioning Benchmark- update of 2008 positioning benchmark.
September 2009	CIO	Portfolio Risk And Its Role In IT Governance	Craig Symons	Drive smarter technology investments
IT investments have proven to be some of the riskiest activities that organizations can pursue, yet the measure and management of IT risk is immature at best. IT governance demands not only that IT investments return maximum value but that they do so at an acceptable level of risk. This report will examine methods and best practices around measuring and managing IT portfolio risk.
September 2009	IT Infrastructure & Operations	Tips To Measure Your Green IT Baseline	Doug Washburn	Architect your future infrastructure to be more flexible
Forrester's green IT baseline will provide you with an annual estimate of the energy consumption, CO2 emissions, and financial costs of operating your IT environment. Not only will this data offer a practical green IT starting point by exposing your most eco-taxing assets, but without it you cannot accurately quantify, and then report to senior management, the benefits of your greening efforts. But to calculate a meaningful green IT baseline, you need an accurate estimate of how many IT assets you manage, their hours of operation and energy draw, your price per kilowatt, and more. Forrester recommends a number of tips -- from do-it-yourself tactics to professional advisory services -- that can help you drive accuracy in your green IT baseline calculation.
September 2009	Direct Marketing	The Forrester Wave: Cross-Channel Campaign Management	Suresh Vittal	Strengthen direct marketing capabilities
Marketing's desire to integrate online and offline channels and inbound and outbound channels challenge most campaign management tools today. This Forrester Wave will identify technology providers and help clients differentiate between vendors.
September 2009	Technology Product Management & Marketing	Forrester TechRadar: Agile	Tom Grant, Ph.D., Dave West	Create an innovative portfolio of offerings based on emerging market trends, Define, launch, and manage products and services that create value for customers
The state of Agile development has many facets, such as development methods, build and test techniques, specialized tools, and complementary methodologies, such as Lean. This Tech Radar will track the adoption rate of these different facets of Agile.
September 2009	CIO	How CIOs Make IT Marketing Work	Bobby Cameron	Elevate the IT-business relationship
This report will examine practices CIOs are using to both promote and shield innovation -- the structures they are using, how they are funding them, etc.
October 2009	Vendor Strategy	Demand Insights: Green IT Progress	Christopher Mines	Create an innovative portfolio of offerings based on emerging market trends
Version 5.0 of Green IT survey; expanded set of questions to go deeper this time.
October 2009	Technology Product Management & Marketing	Best Practices: Selling In A People-Centric Way	TJ Keitt	Craft engaging messages and a winning mix of B2B campaigns that drive business
An exploration of the importance of selling ease of use for the end user as well as selling to roles.
October 2009	Vendor Strategy	Roadmap: Fiber And Access	Mike Cansfield	Position and benchmark my company's products and services in today's competitive environment
To invest or not to invest, that is the big question.
October 2009	Vendor Strategy	Big Idea: The Death Of The PC OS	Frank Gillett	Position and benchmark my company's products and services in today's competitive environment
The death of the PC OS.
October 2009	Vendor Strategy	SWOT IT Services Tier 1 Vendors	Pascal Matzke		High-Tech
SWOT analysis of the tier 1 vendors in the IT services market.
October 2009	Vendor Strategy	Forrester's SaaS Revenue Prediction Model	Stefan Ried, Ph.D.		High-Tech
SaaS revenue prediction model.
October 2009	Security & Risk	Market Overview: NAC	Usman Sindhu	Secure infrastructure and applications
This research will look at the almost 20 vendors in the NAC space. This document will outline market trends and explore where the NAC market is heading.
October 2009	Vendor Strategy	SWOT Analysis: Server Virtualization	Frank Gillett	Position and benchmark my company's products and services in today's competitive environment
Which hypervisor vendors would OEMs ISVs partner with and how.
October 2009	Technology Product Management & Marketing	Execution Guidebook: Creating Effective Sales Playbooks	Scott Santucci	Build tools, create collateral, and orchestrate field mktg programs to improve sales performance
Many organizations are looking to organize all of the knowledge required to support a sales person. This report will answer: what is a sales playbook? What should it contain? How should you organize it? Who should be involved in building it? How do you evaluate its quality? How do you delivery it to sales? How do you refresh the material? How do you drive and measure adoption?
October 2009	Vendor Strategy	Market Evolution: Telecom In Five Years	Mike Cansfield	Position and benchmark my company's products and services in today's competitive environment
Look at the future of telecom market in five years.
October 2009	Analyst Relations	Analyst Tiering	Kevin Lucas	Excite the most valuable analysts to maximize beneficial coverage	High-Tech
What is tiering in an AR context, why do AR teams use it, and how is it done?
October 2009	IT Infrastructure & Operations	Forrester TechRadar™: Business-Class Mobile Devices And Management Solutions, Q4 2009	Benjamin Gray	Architect your future infrastructure to be more flexible		TechRadar™
This document will map the future of business-class mobile devices and management solutions.
October 2009	Vendor Strategy	SWOT Analysis: IT Security Product Vendors #2	Jonathan Penn		High-Tech
SWOT analysis of IT security product vendors.
October 2009	Information & Knowledge Management	The State Of Workforce Technology: Benchmark 2009	Ted Schadler	Empower employees through Web 2.0 and next-generation collaboration tools		Forrester research panel data
This data overview will present key findings of our workforce technology survey. The resulting data analyses provide a benchmark of adoption, activity, and attitudes that companies can use to assess their own workforce needs.
October 2009	Vendor Strategy	SWOT: M&A Services Providers - Continuation	Daniel Krauss	Position and benchmark my company's products and services in today's competitive environment	High-Tech

Forrester: - Making Leaders Successful Every Day

Search Forrester.com

Global Navigation

Local Navigation

Forrester Planned Research