Forrester Planned Research

Planned research — including dates, titles, authors, and research topics — is subject to change at any time. The list of planned research does not include Quick Takes, which are driven by market events and/or client Inquiries.
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Projected Date  Research Area  Title  Author  Description  Industry  Features  Notify Me
May 2008 MS Consumer Technographics Europeans' Attitudes Towards Customer Service In 2008 Valérie Batut This Technographics Insight takes a look at which ways Europeans deal with customer service departments. How do these vary by industry and what is their impact on customer satisfaction? Create a Research Alert   Set up an RSS feed
May 2008 Tech Industry Economics The State Of Mobile Middleware Ellen Daley How the mobile middleware landscape matters and approaches app developers can leverage to help with mobility development and implementation. Create a Research Alert   Set up an RSS feed
May 2008 Tech Industry Economics Enterprise Digital Media Solutions Henry Dewing Enterprise Digital Media Solutions are the delivery of any media (photographs, document images, audio, or video) in digital format over a network to support the completion of a business process. The report will focus primarily on video in the enterprise and what vendors need to do to be the primary partner. Create a Research Alert   Set up an RSS feed
May 2008 Tech Industry Economics Hosted And Managed Unified Communication Henry Dewing What is the demand and vendor landscape for managed hosted UC Create a Research Alert   Set up an RSS feed
May 2008 Tech Industry Economics Predictions Markets: Mining Employees For Market Info G. Oliver Young How prediction markets can be applied to mine employees for better market understanding. Create a Research Alert   Set up an RSS feed
May 2008 Tech Industry Economics Vendors: Differentiate Your MR Offering To Win Brad Bortner MR firms need to segment too, but often are perceived in the market as trying to be all things to all people. Create a Research Alert   Set up an RSS feed
May 2008 MS Consumer Technographics Segmenting America's Youth Online Jackie Rousseau-Anderson This report introduces a dramatic segmentation of young consumers based on their time and behavior online. This segmentation will give Market Researchers a tool to target young consumers online. Create a Research Alert   Set up an RSS feed
May 2008 Tech Industry Economics Telecom and Network Data Overview Ellen Daley Overview of results from our Business Data Services 2008 Telecom and Networks Survey Create a Research Alert   Set up an RSS feed
May 2008 Tech Industry Strategy EMEA Tech Horizons: Evaluating Stacksafe Test Center Risk Reduction Solution Jean-Pierre Garbani The popularity of change and configuration management solutions is a testimony of the vital role that controlling change plays in an IT Operation. Deploying a new application -- or changes to an exiting application- on an existing infrastructure is an exact science that does not accept any error. The ideal solution to eliminate deployment problems would be to validate the changes on the production platform. Unfortunately, this is rarely an option: it entails either great costs to duplicate the target infrastructure or the interruption of production, and in any case a use of time and resources that IT Operations cannot afford. Providing a "sandbox" that is an exact replica of the target infrastructure and could be brought up and down quickly could solve the validation issues. Stacksafe's solution is just that. By using virtualization to re-create an existing server infrastructure and opening the sandbox to what cannot be virtualized, Stacksafe's Test Center provides a validation environment for a number of application deployment issues. High-Tech Create a Research Alert   Set up an RSS feed
May 2008 IT Process & Applications Key Considerations When Implementing Online Chat Chip Gliedman Opening a new customer communication channel requires more than simply installing and turning on a technology. This report will look at the operational, governance, and organizational issues that must be addressed prior to selecting and initiating an online chat channel. Create a Research Alert   Set up an RSS feed
May 2008 IT Information Management Real-Time Data Warehousing James G. Kobielus Enterprises are beginning to explore the use of real-time data warehouses to provide up-to-the-minute information to their BI systems and other enterprise applications. Create a Research Alert   Set up an RSS feed
May 2008 MS Marketing Consumer Media Behavior UK Kim Le Quoc This report is based on Forrester Consumer Technographics Survey Data. It enquires consumers' media behavior in the UK. It is the third document in a series that looks more deeply into French, English, German, Spanish, Italian, Dutch and Swedish consumers' media behavior. Forrester research panel data Create a Research Alert   Set up an RSS feed
May 2008 IT Services & Outsourcing Environmental Management Systems Overview Euan Davis Under proposed legislation revealed by mechanisms such as the EU emissions' trading scheme, environmental liability assessments and disclosures will be subject to unprecedented scrutiny. Firms need to streamline information systems in order to begin collecting, collating and distributing the data necessary to comply. An environmental management system (EMS) does this, enabling firms to execute on their corporate initiatives around environmental stewardship. Sourcing an EMS must be done with care however as the industry's immaturity seen in the lack of standards and absence of clear platform leadership make the implementation decision rather tricky. Most EMS tool sets are reactive focusing on reporting where as the real value will come from people using tools for planning and managing their business to improve the bottom line. Sourcing executives charged with investigating an EMS deployment need help defining the strategy behind deployment before expensive mistakes are made. Create a Research Alert   Set up an RSS feed
May 2008 MS Product Strategy EMEA Horizons: Future Of Wireless Networks Charles S. Golvin See what the future of wireless networks will look like. Create a Research Alert   Set up an RSS feed
May 2008 MS Customer Experience Sites That Successfully Design For Seniors Elizabeth Boehm In the report, "Designing Interactions For An Aging Population" Forrester outlined the unique needs of aging users who experience some limitations in vision, hearing, mobility, and cognition. This report will highlight leading examples of design that takes seniors' needs into account and supports their goals. Create a Research Alert   Set up an RSS feed
May 2008 MS Marketing Measuring Engagement Brian Haven, Suresh Vittal Following up on our August 2007 report, Marketing's New Key Metric: Engagement, this report digs deeper into the how-to of measuring engagement. We'll look at how measuring engagement varies by business model and assess the vendors and technologies necessary to be successful. Create a Research Alert   Set up an RSS feed
May 2008 MS Customer Experience Text, Video, Images: When To Use Each Format Ron Rogowski When do users want to watch video? When is text most appropriate? This document will help companies decide what the right content format is to satisfy specific user goals online. Create a Research Alert   Set up an RSS feed
May 2008 MS Customer Experience Customer-Centric DNA: Turning Customer Experience Into A competency Bruce D. Temkin One of the key principles of Experience-Based Differentiation is to treat customer experience as a competence, not a function. In order to do this, firms must develop a customer-centric DNA. This research will look at how companies are incorporating the voice-of-the customer into their efforts and building this organizational culture. Create a Research Alert   Set up an RSS feed
May 2008 MS Customer Experience Questions To Expect When Presenting A Customer Experience Business Case Megan Burns What questions are you likely to be asked when making the business case for a customer experience project? What information should you have ready to address management's most likely concerns? Create a Research Alert   Set up an RSS feed
May 2008 MS Customer Experience Business Cases 101 for Customer Experience Professionals Megan Burns A review of existing literature from management and business schools describing the basics of creating a compelling business case, with analysis of how these tips and tricks can be applied to customer experience projects. Create a Research Alert   Set up an RSS feed
May 2008 Tech Industry Strategy EMEA Cordys Vendor Strategy, Q2 2008 (SWOT) Stefan Ried, Ph.D. A SWOT assessment of Cordys. High-Tech Create a Research Alert   Set up an RSS feed
May 2008 Tech Industry Strategy NA Is Product Management Working On The Right Things? Tom Grant Details to come. Create a Research Alert   Set up an RSS feed
May 2008 Tech Industry Strategy NA Product Management Leaves The Stone Age Tom Grant PMs can't be effective without the right tools. Unfortunately, every organization does product management differently, and the tools are still in their infancy. Create a Research Alert   Set up an RSS feed
May 2008 MS Product Strategy EMEA Impact of USB modem sales for fixed operators Pete Nuthall uptake and adoption of Create a Research Alert   Set up an RSS feed
May 2008 IT Infrastructure & Operations Evolving Your Thinking From TCA To RCO; TCO Goes Too Far Andrew Reichman, James Staten When evaluating technology investments is it really necessary to do a full-blown TCO analysis? Forrester recommends shifting focus to relative cost of ownership instead. Create a Research Alert   Set up an RSS feed
May 2008 IT Security & Risk Management Web 2.0 Security Chenxi Wang, Ph.D. This document will look at the Web 2.0 adoption trend and its security impact. It will also identify the best practices for identifying security measures that enable Web 2.0 but that don't compromise information security. Create a Research Alert   Set up an RSS feed
May 2008 IT Infrastructure & Operations Microsoft Licensing For Desktop Virtualization Christopher Voce, Natalie Lambert Does licensing Microsoft Windows confuse you? How about in a virtual world? This document will lay out the rules of licensing for desktop virtualization. Create a Research Alert   Set up an RSS feed
May 2008 MS Customer Experience Best And Worst Of B2C Site Design, 2008 Vidya L. Drego Forrester will evaluate the Web sites of four top department stores, airlines, electronics manufacturers and banks as part of a larger cross channel experience evaluation. The results of those Web site reviews will be presented in this report along with a discussion of both the best and worst practices found in these 16 sites. Create a Research Alert   Set up an RSS feed
May 2008 IT App Dev & Program Management Best Practices: Software Artifacts and Assets Reuse Mike Gualtieri Reuse has been the holy grail of application software development almost forever. Approaches have included languages, structure, programming models, processes and tools. Software reuse includes not only code, but other artifacts as well, including design patterns, use cases, and workflows. In order to enhance the efforts of your application development organization toward achieving useful reuse, follow these three best practices: 1) Build a culture of reuse, 2) Design applications and architecture for reuse, and 3) Gain support across lines of business. These best practices are based less on technology and more on practice, process, and governance. Create a Research Alert   Set up an RSS feed
May 2008 IT App Dev & Program Management How To Get The Most From SharePoint For Custom Applications John R. Rymer The huge success of Microsoft's SharePoint collaboration application introduces a new application platform into organizations. What role should this new platform play in organizations that already have development platforms and strategies? Clients have indicated in inquiries that the answer to this question is not obvious, and the potential for confusion is high. Create a Research Alert   Set up an RSS feed
May 2008 MS Products & Channels What Travel Firms Can Do To Improve Their Online Merchandising Henry H. Harteveldt Details to follow. Travel Create a Research Alert   Set up an RSS feed
May 2008 MS Customer Experience Budgeting And Timelines For Usability Testing Marta Baigorri Forrester surveyed vendors who conduct usability lab tests and reports on the costing and length of usability testing. Create a Research Alert   Set up an RSS feed
May 2008 MS Products & Channels Online Video Is Poised For Growth In Travel Sarah Rotman Epps Details to follow. Travel Create a Research Alert   Set up an RSS feed
May 2008 MS Products & Channels The Mobile Services US Business Travelers Want Sarah Rotman Epps Details to follow. Travel Create a Research Alert   Set up an RSS feed
May 2008 IT Security & Risk Management European Security Managers Are Focusing On People And Process In 2008 Bill Nagel On April 2 and 3, 2008, Forrester held its second Security Forum EMEA in Amsterdam, with 125 security and risk (S&R) professionals in attendance discussing how to tackle transformation and achieve excellence in security and risk management. We asked many of these delegates about the issues that matter the most to them in performing their jobs -- the challenges and worries that they face every day. In general, the S&R professionals we spoke with feel that the technology available to them for implementing enterprise security is up to the task. Finding products and services that meet their needs is the least of their worries; rather, they fret most about the other two sides of the security triangle -- people and processes. Create a Research Alert   Set up an RSS feed
May 2008 MS Products & Channels The Social Technographics Of Online Healthcare Researchers Carlton A. Doty Details to follow. Create a Research Alert   Set up an RSS feed
May 2008 MS Products & Channels The Fragmentation Of Yesterday's Newspaper: Audiences Go Elsewhere For Content That Newspapers Once "Owned" Sarah Rotman Epps Details to follow. Create a Research Alert   Set up an RSS feed
May 2008 MS Products & Channels 2008 Travel eBusiness, Channel and Product Management Trends Henry H. Harteveldt Details to follow. Create a Research Alert   Set up an RSS feed
May 2008 MS Customer Experience Challenges Of International And Mulitlingual Usability Testing Marta Baigorri Localising Web sites need to accommodate usability testing across different countries and cultures. Which are the main challenges of cross-cultural testing? Create a Research Alert   Set up an RSS feed
May 2008 IT Leadership Limits To Growth For IT Organizations Marc Cecere Will reference Bobby's another other pieces. We have a fair amount of data on this. Create a Research Alert   Set up an RSS feed
May 2008 MS Products & Channels How Social Computing Affects Healthcare Research And Information-Seeking Julie Snyder Details to follow. Healthcare & Life Sciences Create a Research Alert   Set up an RSS feed
May 2008 MS eBusiness Channel EMEA Why Mobile is Banking on the Unbanked Emmett Higdon High mobile phone usage among the unbanked and underbanked makes these segments attractive to the big banks who have long ignored them. Financial Services Create a Research Alert   Set up an RSS feed
May 2008 MS Products & Channels Have Multipayer Provider Portals Come Of Age? Carlton A. Doty In this report, Forrester takes a look at the future of connectivity solutions between healthcare payers and providers. Provider portals were all the rage over the past several years, but payer-specific solutions are increasingly being challenged by providers' need for a "one-stop shop." Healthcare & Life Sciences Create a Research Alert   Set up an RSS feed
May 2008 MS eBusiness Channel EMEA The Social Technographics of US Investors Bill Doyle Techno data on investor adoption of social computing technologies and investor interest in peer recommendations; qualitative survey of portfolio-sharing sites (probably not stock picking or broader financial planning). Financial Services Create a Research Alert   Set up an RSS feed
May 2008 MS Marketing What Makes Consumers Loyal? Lisa Bradner A look at Forrester's technographics data by industry that will examine commonalities and differences in the factors that drive loyalty by industry. Create a Research Alert   Set up an RSS feed
May 2008 MS Marketing The Future Of Television David Graves As consumers increasingly view television on-demand, on-DVR and on-line, advertisers will need to dramatically change their approach to planning and buying TV. This report will project how advertiser-supported television will evolve and what it means for the companies that depend on it to sell their products. It will look at the coming power struggle between program producers and cable MSOs over on-demand inventory and the significant infrastructure issues that will face advertisers, agencies and media in the this new landscape. Create a Research Alert   Set up an RSS feed
May 2008 MS Marketing The Rise Of The In-House Agency David Graves One way to knock down the traditional vs. digital silos is to control them yourself. While the advertising agency world struggles to reinvent itself as an integrated marketing resource, marketing leaders have to decide how much they need to bring in-house in order to assure success. This report will show data from companies which have created in-house agency capabilities and how well they are satisfied with them. Create a Research Alert   Set up an RSS feed
May 2008 IT Leadership Learning From Telecoms About The IT To BT Transformation Alexander Peters, Ph.D. What CIOs in other industries facing similar market and technology consolidations can learn from utilities CIOs, to be followed up next quarter on what we can learn from telecom Create a Research Alert   Set up an RSS feed
May 2008 MS Products & Channels Optimizing Online Retail Analytics Brian K. Walker Details to follow. Retail Create a Research Alert   Set up an RSS feed
May 2008 MS Consumer Technographics European Consumers' Behavior Online: A 2007 Deep Dive Reineke Reitsma, Joost van Kruijsdijk This document will give insight in how European consumers adopt the Internet Consumer Technology Adoption Create a Research Alert   Set up an RSS feed
May 2008 MS Product Strategy EMEA Home-based Businesses J.P. Gownder Data-oriented piece with recommendations for consumer product strategists - LONG Create a Research Alert   Set up an RSS feed
May 2008 IT Infrastructure & Operations Storage Strategies For A Down Economy Andrew Reichman Top ways to manage storage more effectively when the pressure is on to reduce costs in a down economy. Create a Research Alert   Set up an RSS feed
May 2008 Tech Industry Strategy NA How to Drive Value From Your B2B Blog Laura Ramos Uses Q1 2008 B2B/tech marketing panel data on social media adoption and installed base marketing to highlight current blogging best practices Create a Research Alert   Set up an RSS feed
May 2008 MS Customer Experience Topic Overview: Health Plan Customer Experience Elizabeth Boehm This report will outline the issues and opportunities that are defining the changing landscape of health plan customer experience, and how Forrester's research helps make health plan customer experience professional successful. Create a Research Alert   Set up an RSS feed
May 2008 Tech Industry Strategy EMEA Partner Positioning Benchmark: IT Vendors, Q2 2008 Peter O'Neill Forrester evaluated eight top software vendors to determine how they position their partners. High-Tech Create a Research Alert   Set up an RSS feed
May 2008 MS Products & Channels EMEA (retired) Spanish Online Banking Forecast: 2008 To 2013 Benjamin Ensor This document will be an overview of the state of online banking in Spain combined with a forecast for online banking for 2008 until 2013. Financial Services market sizing forecast Create a Research Alert   Set up an RSS feed
May 2008 Consulting The Foundation Of Sound Technology Investment: The Total Economic Impact™ Methodology Jon Erickson, Lauren Hughes, Jeffrey North, Shaheen Zojwalla, Chip Gliedman The TEI methodology incorporates traditional cost analysis and a best practice approach to minimizing costs and extends it by explicitly incorporating analysis and quantification of both business benefits and flexibility, while tempering these three categories with an analysis of the risk effects. Where most IT-oriented financial analysis looks at IT efficiency, TEI adds business alignment and effectiveness considerations. By using TEI, an organization can evaluate project and product decisions in light of individual organization goals. Technology decisions will be better aligned with business needs, project success rates will increase, risks will be better understood and mitigated, and business growth will be accelerated. TEI model Create a Research Alert   Set up an RSS feed
May 2008 MS Customer Experience How To Design For Desirability Kerry Bodine Why do so many customer experience efforts fall flat? What are "desirable" customer experiences - and why do they matter? How can firms start to focus on desirability? Create a Research Alert   Set up an RSS feed
May 2008 MS Products & Channels EMEA (retired) Swedish Online Banking Forecast: 2008 To 2013 Benjamin Ensor This document will be an overview of the state of online banking in Sweden combined with a forecast for online banking for 2007 until 2012. Financial Services market sizing forecast Create a Research Alert   Set up an RSS feed
June 2008 IT Infrastructure & Operations PC Encryption Question and Answer Natalie Lambert A look at the different types of encryption that companies should deploy and from what vendors. Create a Research Alert   Set up an RSS feed
June 2008 Asia-Pacific Consumer Technology Adoption Study Technographics® Insight: E-readiness For Financial Activities Dia Ganguly This Technographics Insight takes a look at E-readiness for financial activities. Create a Research Alert   Set up an RSS feed
June 2008 IT Process & Applications Multiple Apps Support PPM For Product Development: How To Pick The Right Strategy Roy C. Wildeman Planning and executing the right combination of projects is a critical aspect of successful new product development. Product life-cycle management (PLM) leaders like PTC, Oracle Agile, and Siemens PLM are pitching their new project portfolio management (PPM) functionality as the next logical step for customers to extend the value of their PLM invetsments. This report will identify the critical requirements for PPM for product development and provide a high-level evaluation framework to help business process and applications professions decided whether a PLM-centric or a best-of-breed approach makes sense. Create a Research Alert   Set up an RSS feed
June 2008 Tech Industry Strategy NA Assessing Software ISV Partner Programs Merv Adrian Forrester's Partner Program Assessment model helps ISVs determine which partner programs meet their needs best. IBM, Microsoft, Oracle, salesforce.com and SAP all offer significant benefits -- how should you choose? Forrester provides analysis and recommendations on their respective strengths and weaknesses. Create a Research Alert   Set up an RSS feed
June 2008 MS Product Strategy EMEA How Does SOHO Buy Telecom Services? Sally M. Cohen What is the best way to segment the Small Office/Home Office (SOHO) market when it comes to telecom. Create a Research Alert   Set up an RSS feed
June 2008 MS Product Strategy EMEA How Video Will Take OVer The World James L. McQuivey We open the year by looking at some of the most comprehensive data about how people watch video from movies to TV shows to YouTube videos. We'll know what they watch, where they watch, and on what device. We'll know how they pay for it and how eager they are to experience newer forms of video. We'll them zoom out to show why this passion for video exists. The answer is startlingly simple: humans are built for video. Now that the technologies of production, distribution, and display of video are getting cheaper, a new world that satisfies the human need for video is about to be born where options for video viewing will multiply far outside today's boundaries. If you thought 2007 was a year of change in the video world, buckle your seats for 2008 because it's going to be a bumpy ride. Create a Research Alert   Set up an RSS feed
June 2008 IT Enterprise Architecture Initiate Business Architecture Jeff Scott Details to follow. Create a Research Alert   Set up an RSS feed
June 2008 IT Information Management The Forrester Wave™: Enterprise Reporting And Analysis Platforms, Q2 2008 Boris Evelson This report will evaluate leaders in the business intelligence (BI) market. Forrester Wave™ Create a Research Alert   Set up an RSS feed
June 2008 Tech Industry Strategy NA Role Profile: The Enterprise Architect Emily Van Metre, Ellen Carney This is the first in a series of role profiles, each of which will feature the attributes and key success imperatives of a different role. Create a Research Alert   Set up an RSS feed
June 2008 Tech Industry Strategy NA Financial Services IT Spending In 2008 Ellen Carney Sub-prime and credit crunch - what will be the impact on IT spending plans in 2008? This report looks at the investment that the financial services industries will be making in the US, Europe, and APAC. Financial Services Create a Research Alert   Set up an RSS feed
June 2008 IT Enterprise Architecture B2B Market Overview Ken Vollmer This report will look at the categories of products/services available to support B2B operations and provide some guidance on the applicability of ea