Making Online Banking More Useful And Usable

Air Date: Monday, December 17, 2007

Cost: $250

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Presented By:

Who should attend: Customer Experience professionals and eBusiness & Channel Strategy professionals

Description:

We evaluated the online banking sites of large European banks and found areas to improve for a large number of firms. We focused our research on usability but we also looked at who is doing great with offering compelling customer service functionality. We used Forrester's competitive site assessment methodology to compare the sites.

Agenda

• Who is banking online in Europe? And in 2011? How do Europeans use online banking?
• What are the best online banking sites in Europe?
• How can you make online banking sites more usable and useful?
• How will next-generation online banking sites look like?

Related Research:

Many Online Banking Users Use Few Features

by Benjamin Ensor, September 10, 2007

What Europeans Think Of Bank Web Sites

by Tim van Tongeren, February 27, 2007

2007 Canadian Bank Secure Web Site Rankings

by Brad Strothkamp, May 09, 2007

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.