Customer Experience Leaders

Earn Devoted Loyalty And Fuel Growth

As a customer experience (CX) leader, you align your organization around customer value. From the C-suite on down, you advance customer-centricity — evaluating experiences from the customer’s point of view. This approach drives loyalty and growth. But rallying the necessary level of focus and alignment is tough, to say the least. It requires persuasiveness, adaptability, and determination to move the needle and realize your CX vision.

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Challenges We Can Help You Tackle

You aim to justify greater CX investment while demonstrating the value and influence of CX initiatives. It takes continuous effort to master the discipline of customer experience and earn the devoted loyalty of your customers. Forrester helps you face the day-to-day challenges you must overcome to achieve success for your organization.

Webinar

Optimize Spending And Boost CX ROI

2026 Budget Planning: Level Up CX Tools, Tactics, And Teams

Guide

Demonstrate CX Value

Measure And Prove The Value Of Your CX Function

Guide

Leverage Customer Journey Maps To Drive Transformation

How To Use Journey Transformation To Kick-Start A Customer Experience Transformation

Hear Forrester VP and Research Director Rick Parrish explain how Forrester can help CX leaders prove the value of CX and deliver on a total experience for customers.

Bold Solutions Fit For You

Forrester empowers customer experience leaders to mature their organization and fuel predictable business growth with experiences intentionally created to drive loyalty across customers’ most meaningful touchpoints.

Deliver Experiences That Fuel Growth

Forrester Decisions for Customer Experience helps leaders strengthen their CX discipline, maximize the ROI of CX improvements, and tie customer experience to business results.

Deliver On The Brand Promise, Every Time

The Total Experience Score gives you a clear view of how well your organization is delivering the experience your brand promises. It helps you identify where expectations fall short, prioritize improvements, and partner with marketing to create more consistent, connected experiences.

What Our Clients Are Saying

Best Egg

How Best Egg Redefined Its CX Strategy

Discover how Best Egg elevated its CX game and made customer experience a shared focus throughout the company.

BC Hydro & Power Authority

Build A Customer-First Culture, Step By Step

How do you infuse customer centricity into a company’s culture? Having a playbook helps. Learn how Forrester helps BC Hydro & Power Authority operationalize customer centricity.

See more of our client success stories and learn about the ROI your peers have realized through Forrester Decisions.

Upcoming Events For CX Leaders

Blogs

Blog

The Future Of GenAI For Visual Content

Thomas Husson 5 days ago
Learn how visual AI technologies will enable businesses to engage responsively with customers and consumers in the next two to five years.
Blog

Trust, Transparency, And Tech: A Trifecta To Reimagine Healthcare CX

Arielle Trzcinski 5 days ago
Today’s healthcare consumers are more connected, informed, and empowered than ever — and they expect their healthcare experiences to keep pace. They demand experiences that are assistive, anticipatory, and agentic. They want to control their health journeys by owning their data, making informed decisions, and engaging in interactions that feel like conversations, not like transactions. […]
Blog

Are You Running Consumer Personalization Programs? We’d Like To Hear From You!

Jessica Liu 6 days ago
Consumers are increasingly skeptical of personalized interactions, yet marketers see them as vital to success. Our latest research explores how B2C organizations are designing personalization programs that balance customer needs with internal strategy, data, and technology. If you’re involved in personalization efforts, we invite you to share your insights.
Blog

Predictions 2026: Europe’s Push For Simplification And Sovereignty Won’t Dislodge US Tech Dominance

Thomas Husson October 8, 2025
Despite a desire to reduce dependencies on non-European firms, a break from the tech giants will be impractical in the near term. Learn what else we foresee for Europe in the year ahead.

Meet A Few Of Our Customer Experience Analysts

Talk To Us

Get in touch to learn how Forrester can help with your CX challenges.