Digital Leaders

Enhance The Business Value Of Digital Products And Experiences

Emerging market dynamics such as artificial reality and supply chain challenges have spurred changes in consumer behavior and accelerated the pace of digital disruption. Digital leaders are under pressure to leverage the skill sets, technology, and data necessary to deliver distinguished digital experiences that will win over today’s empowered consumers.

For many leaders today, this means fundamentally transforming their digital business strategies for engaging customers, including achieving a renewed understanding of what consumers value and what it means to deliver truly relevant experiences.

Challenges You Face

It’s a demanding time for digital leaders. Businesses struggle to align on the role of “digital,” and the maturity of digital organizations varies across industries and regions. At the same time, disruption is in full force as emerging technologies change consumer demands. We understand the challenges in front of you as you explore innovative ways of getting ahead:

  • Dynamic competition and the threat of new entrants and commercial models
  • Gaps between great digital experiences and lackluster physical products
  • An acute need for robust internal and external ecosystems to deliver world-leading digital experiences
  • A lack of metrics and measurements that link digital experiences to business goals

How Forrester Helps You Drive Business Results

Forrester helps digital business and strategy leaders meet the needs of today’s empowered consumers while reimagining the role of digital experiences and expertise to drive future growth.

Bold Solutions Fit For You

Forrester helps digital business and strategy leaders meet the needs of today’s empowered consumers while reimagining the role of digital experiences and expertise to drive future growth.

Win With Superb Digital Experiences

Forrester Decisions for Digital Business & Strategy provides you with tools and frameworks to help you tackle your priorities and hands-on guidance to help you overcome digital divides, win and retain more customers, and accelerate the future profitability of your business.

Consulting

Forrester Consulting gives you the flexibility to do the work yourself or request help from experts. Our options range from quick half-day workshop sessions that help your team jump-start its work to fully customized, long-term transformation initiatives.

Turn Experience Into A Strategic Growth Lever

The Total Experience Score provides a unified, data-driven view of how brand and customer experience impact business performance. Use it to align cross-functional teams, guide investment decisions, and unlock new opportunities for growth across the full customer lifecycle.


Blog

Amazon Accelerate 2025 Seller Event Takeaways: Agentic AI, Supply Chain & MCF, Retail Ads

Jitender Miglani 5 days ago
At Amazon Accelerate 2025, agentic AI took center stage, transforming seller tools, supply chain logistics, and multichannel fulfillment. Here are the key innovations and takeaways.
Blog

The Future Of GenAI For Visual Content

Thomas Husson 5 days ago
Learn how visual AI technologies will enable businesses to engage responsively with customers and consumers in the next two to five years.
Blog

2025 US Holiday Retail Sales Will Outperform The Previous Two Years

Jitender Miglani 6 days ago
Forrester forecasts 4.4% year-over-year growth in US holiday retail sales for 2025, with strong in-store and online performance despite tariff-related uncertainty.
Blog

Predictions 2026: Europe’s Push For Simplification And Sovereignty Won’t Dislodge US Tech Dominance

Thomas Husson October 8, 2025
Despite a desire to reduce dependencies on non-European firms, a break from the tech giants will be impractical in the near term. Learn what else we foresee for Europe in the year ahead.

Upcoming Events For Digital Leaders

Meet A Few Of Our Digital Business & Strategy Analysts

How can we help?

Fill out the form, and we will contact you.

0/500 Max characters reached

Thanks, we will be in touch soon.

Ready to learn more now? Give us a call:

Americas: +1 615.395.3401
EMEA: +44 (0) 2073 237741
Asia Pacific: +65 6426 7060