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Digital Leaders

Enhance The Business Value Of Digital Products And Experiences

Emerging market dynamics such as artificial reality and supply chain challenges have spurred changes in consumer behavior and accelerated the pace of digital disruption. Digital leaders are under pressure to leverage the skill sets, technology, and data necessary to deliver distinguished digital experiences that will win over today’s empowered consumers.

For many leaders today, this means fundamentally transforming their digital business strategies for engaging customers, including achieving a renewed understanding of what consumers value and what it means to deliver truly relevant experiences.

How Forrester Can Help

Challenges You Face

It’s a demanding time for digital leaders. Businesses struggle to align on the role of “digital,” and the maturity of digital organizations varies across industries and regions. At the same time, disruption is in full force as emerging technologies change consumer demands. We understand the challenges in front of you as you explore innovative ways of getting ahead:

  • Dynamic competition and the threat of new entrants and commercial models
  • Gaps between great digital experiences and lackluster physical products
  • An acute need for robust internal and external ecosystems to deliver world-leading digital experiences
  • A lack of metrics and measurements that link digital experiences to business goals

How Forrester Helps You Drive Business Results

Forrester helps digital business and strategy leaders meet the needs of today’s empowered consumers while reimagining the role of digital experiences and expertise to drive future growth.

Bold Solutions Fit For You

Forrester helps digital business and strategy leaders meet the needs of today’s empowered consumers while reimagining the role of digital experiences and expertise to drive future growth.

Win With Superb Digital Experiences

Forrester Decisions for Digital Business & Strategy provides you with tools and frameworks to help you tackle your priorities and hands-on guidance to help you overcome digital divides, win and retain more customers, and accelerate the future profitability of your business.

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Consulting

Forrester Consulting gives you the flexibility to do the work yourself or request help from experts. Our options range from quick half-day workshop sessions that help your team jump-start its work to fully customized, long-term transformation initiatives.

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Turn Experience Into A Strategic Growth Lever

The Total Experience Score provides a unified, data-driven view of how brand and customer experience impact business performance. Use it to align cross-functional teams, guide investment decisions, and unlock new opportunities for growth across the full customer lifecycle.

Learn More About The Total Experience Score
Blog

Site Search’s Seasonal Shift: The Toolkit To Adapt To Customer Holiday Behaviors And Needs

Emily Pfeiffer 2 days ago
What shoppers need from their favorite retailers changes during the holiday season. Learn how to optimize your site search accordingly.
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Blog

Designing Digital Products And Experiences That Delight: A Blueprint For Speed, Quality, And Customer Impact

Aurelie L'Hostis 2 days ago
Successful digital products and experiences evolve rapidly to meet shifting customer expectations and leverage emerging technologies — delivering outcomes that customers value. This report outlines how organizations can design and deliver superior digital experiences by adopting a structured design framework and embracing modern development practices.
Read More
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Finacle Conclave 2025 Insights: An Evolving Legacy Shaping The Future Of Banking

Aurelie L'Hostis 2 days ago
Over two immersive days, this year's event underscored both the urgency and the opportunity for banks to evolve boldly in the face of rapid disruption.
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Predictions 2026: Significant Shifts In CX, AI, And Microinsurance Across The Insurance Landscape

Rohit Makhijani October 30, 2025
The global insurance industry is heading into a transformative year in 2026, with seismic shifts driven by the rise of AI, the urgency of customer experience, and expansion into uncharted markets. Though the challenges are steep, the opportunities are immense if insurers act boldly and strategically.
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Discover More Insights For Digital Business Leaders

Upcoming Events For Digital Leaders

CX Summit EMEA

Amsterdam

CX Summit North America

Nashville

Technology & Innovation Summit EMEA

London

Meet A Few Of Our Digital Business & Strategy Analysts

Aurelie L'Hostis

Principal Analyst

Emily Pfeiffer

Principal Analyst

Evelyn Mitchell-Wolf

Senior Analyst
Zhi Ying Barry

Zhi Ying Barry

Principal Analyst

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EMEA: +44 (0) 2073 237741
Asia Pacific: +65 6426 7060