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Most eBusiness executives at financial firms face a never-ending list of enhancement ideas for their Web site. And at the same time, they're challenged to show a bottom line effect from new online offerings that helps to: 1) increase customer retention; 2) generate revenue from online product sales; and 3) lower the cost to serve the customer. But few eBusiness executives have a clear vision of what should comprise the next-generation of the firm's Web site and how the right offering can generate a positive economic impact. Instead they are caught up trying to find the next "killer app" that sets their Web site apart while contributing to the bottom line.
In this interactive one-day workshop, learn the fundamentals of the next-generation of online financial services Web sites. Forrester analysts cover both the public and secure areas of sites to help you uncover the fundamentals of great site design, navigation, transaction functionally and self-service capabilities. Participants gain insights into the North American online consumer and what they are looking for from their financial provider's Web site. See which elements and functionality are critical to a next-generation financial Web site. The workshop draws extensively from best practice firms who are deploying next-generation offerings, measuring success, and driving bottom-line value from the online channel.
To register or for more information, please contact events@forrester.com or +1 617.613.5905.
Who Should Attend?
eBusiness executives, product, marketing, design and customer experience managers of banks, credit unions, credit card providers, lenders, and insurance companies. This workshop is also beneficial for Web design and development firms, consulting organizations, and other online platform providers that are involved in developing next-generation offerings.
Why Attend?
Gain an understanding of today's financial consumer and their use of the online channel. Garner a glimpse into the next-generation of online research and product sales, as well as the future of secure site offerings. Participants learn about the key elements necessary to make the next-generation online financial services Web site a seamless experience for users. Workshop participants leave the session armed with knowledge on:
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How consumers use their financial provider's Web site today
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What functionality they are interested in for the future
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The importance of a seamless user experience for the public and secure sites
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How to effectively use metrics to drive Web site decisions
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The features, functions, and elements of the next-generation financial services Web site
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