Featured Research

Driving Consumer Product Strategies In A Global Recession

Keep The Basics Front And Center

by Paul Jackson

As consumer product and services firms face up to the reality of a likely global recession — or, at the very least, a protracted downturn — how will a significant shift in consumer and corporate sentiment affect them? While not necessarily at the bleeding edge of volatile investment deals, many consumer product strategy professionals will start to feel the fallout of the past two weeks of financial instability as the credit crunch and job losses affect liquidity and sales.

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Featured Webinar

Why Convenience Is King — Creating Winning Product Strategies

Date: January 29, 2009

Presented by:

James L. McQuivey, Ph.D., Vice President, Principal Analyst

To successfully launch or revamp products or services, you must keep convenience high. Achieving high levels of convenience requires offering compelling benefits while reducing barriers to consumer use. Principal Analyst James L. McQuivey, Ph.D. will explain how to identify the specific improvements required to increase the benefits or decrease the barriers that stand in the way of consumers. James will cover:

• Why convenience is king
• How the Convenience Quotient (CQ) can guide your strategy
• What Forrester can do to increase your CQ

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