Featured Research

How To Become An eBusiness Powerhouse

Introducing Forrester's Framework For eBusiness Strategy

by Carlton Doty, Elizabeth Davis

Forrester interviewed and surveyed dozens of seasoned eBusiness professionals representing a wide cross-section of industries — including financial services, healthcare, hospitality, manufacturing, retail, and travel — to better understand common eBusiness challenges and, most importantly, the best practices these professionals used to address those challenges and build winning online strategies. Our findings indicate that today, more than ever, eBusiness executives are getting pulled in many different directions as the role of eBusiness within the enterprise evolves. Many of the old challenges remain, while a sluggish economy and increasing pressure from consumers translate into greater strain for eBusiness leaders.

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Featured Teleconference

How To Help Your Online Business Weather The Economic Storm

with Sucharita Mulpuru and Benjamin Ensor

With the unprecedented recent market events — stock market and currency volatility, increasing commodity and energy prices, infusions of liquidity by central banks, and collapses of global lenders — uncertainty around the future of consumer spending is at an all-time high. In this complimentary Webinar, we discussed what these events mean for eBusiness executives and how companies should best prepare to adapt to this new market landscape.

Agenda:

• What recent economic news means for eCommerce in the short term
• What this news means for eCommerce businesses in the long term
• What companies can do to position themselves during this time of economic uncertainty, and how Forrester can inform your plans

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