Featured ResearchThe Interactive Marketing Maturity ModelMarketers are far from mastering the performance and integration of interactive channels. To mature, they should use Forrester's interactive marketing maturity model to classify their firms into one of four levels: Skeptics, Experimenters, Practitioners, or Conductors. Best practices for maturing will vary by phase. Still, in order to move gradually from one level of maturity to the next, all marketers should benchmark their maturity against industry peers, promote internal interactive successes, and adopt new technologies when they resonate with business objectives and customer behavior. Featured VideoWhere Is Social Technology Going?From: Consumer Marketing Forum EMEA 2008 Presented by: Rebecca Jennings |
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Deciding how best to reach customers was simpler when channels were limited to print, television, and radio. Today, marketers can choose from a wealth of new technologies and interactive channels. Forrester's interactive marketing strategy consulting engagements help you navigate the changing landscape, evaluate existing programs, identify new opportunities, and incorporate interactive marketing tactics through data-driven methodologies.
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The Interactive Marketing Council focuses on providing senior-level marketing executives the insight they need to capitalize on the strengths of today's online marketing tools and technologies. Through a unique combination of member-to-member best practice sharing and Forrester's propriety research and analyst community, Council members are able to craft more effective interactive marketing strategies, programs, and channel tactics. To learn more, conatct us.  |
