Tariffs, trade wars, evolving security risks, and increasingly impatient customers are turning 2026 budget planning into a high-stakes challenge. To succeed, business leaders must act decisively, adapt quickly, and capitalize on emerging opportunities. Our Budget Planning Guides and additional resources provide research-backed strategies to help you invest boldly, scale back thoughtfully, and innovate with confidence.
Budget Planning Guide 2026: Technology Executives
How can you balance tech innovation and adaptability to tackle uncertainty? Download our 2026 Budget Planning Guide and workbook for strategies to invest in transformative tech, optimize operations, and drive growth during challenging times.
Where Technology Executives Will Be Investing In 2026
Build Buy-In For Your Technology Strategy
Map and prioritize key stakeholders, make the case for strategy, and create a 120-day action plan with milestones and deliverables.
Budget Planning Guide 2026: Security And Risk
Will your security organization be prepared to tackle unpredictable challenges in 2026? Explore our Budget Planning Guide and companion workbook to strategically allocate your security investments while addressing the most critical risks on the horizon.
Security Planning 2026: Budget To Manage Volatility, Seize Opportunities, And Avoid Threats
Budget Planning Guide 2026: B2B Marketing Executives
Discover how to build a resilient, adaptive B2B marketing planning approach that thrives in uncertain times. Explore our 2026 Budget Planning Guide and workbook to learn how to optimize investments, divest from risk, and drive growth with targeted experimentation.
B2B Marketing Budgets 2026: Markets Are Volatile, But Planning Needn’t Be
Seven Steps To An Effective Annual Marketing Plan
Learn a step-by-step, repeatable process for aligning marketing strategies with business objectives, coordinating marketing’s efforts, and driving meaningful business impact.
Communicate Your Marketing Plan
Explore Forrester’s B2B Marketing Plan On A Page, which distills marketing plans into an easily digestible format that orients and aligns marketing efforts.
Turn Your Marketing Budget Into A Growth Catalyst
Avoid common budgeting pitfalls and create a budget that not only supports your marketing plan but also drives measurable success for your business.
Budget Planning Guide 2026: Customer Experience
Struggling to prioritize your 2026 CX spending? Download our Budget Planning Guide and companion workbook for CX leaders. Explore benchmarks and strategies to prove the ROI of your initiatives while navigating resource constraints, volatile markets, and the rapid impact of AI.
CX Leaders: Optimize Spending And Boost Impact In Volatile Times
2026 Budget Planning Guide Webinars
Get a closer look at our planning and budgeting recommendations. Hear from the analysts behind our guides on where to invest, pull back, and experiment to fuel growth and differentiation.
Retool Your B2B Marketing Budgeting For 2026 Success
2026 Scenario Planning For Technology Leaders
How To Simplify CX Tech Buying Decisions With Function-First Thinking
2026 Budget Planning: Prioritize AI, Adapt To Buyers, And Thrive In Chaos
2026 Budget Planning: Level Up CX Tools, Tactics, And Teams For Impact
2026 Budget Planning: Why CIOs And CISOs Must Be On The Same Page
How Can We Help?
Get in touch to find out how Forrester can help you make the most of your 2026 budgeting process.
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