Newsroom

Low AI fluency, uneven adoption, and marginal productivity gains are limiting enterprise-scale impact  CAMBRIDGE, Mass., April 2, 2026 — According to Forrester’s (Nasdaq: FORR) latest report, Accelerate Your AI Voyage, most enterprises are struggling to turn growing AI adoption and investment into measurable business impact. One of the key factors holding businesses back is low artificial intelligence quotient (AIQ) — Forrester’s measure of AI aptitude — with many employees lacking a clear understanding of how to use AI. Other barriers include an overemphasis [...]

At B2B Summit North America, award winners will share how they fostered cross-functional alignment, prioritized customer needs, and implemented innovative best practices to deliver business success CAMBRIDGE, Mass., April 2, 2026 — Forrester (Nasdaq: FORR) will recognize Amazon Ads, Rockwell Automation, and ServiceNow as the 2026 recipients of its B2B Return On Integration (ROI) Honors at B2B Summit North America, taking place in Phoenix, April 26–29, 2026. The B2B ROI honorees are recognized for achieving outstanding alignment across [...]

Escalating tech costs, volatile hardware markets, energy supply disruptions, and sovereignty mandates will erode purchasing power in the region SINGAPORE, March 26, 2026 — According to Forrester’s (Nasdaq: FORR) Asia Pacific Tech Market Forecast, 2026 To 2030, the region will spend over US$437 billion on acquiring new technology between 2025 and 2030. Forrester estimates that total spending on [...]

 Embeds generative AI capabilities through Forrester AI, enabling clients to access trusted insights directly within their daily tools and workflows CAMBRIDGE, Mass., March 12, 2026 — Forrester (Nasdaq: FORR) today announced that Forrester AI (formerly Izola), its generative AI tool, is now certified for Microsoft Teams and available as an app in Microsoft Marketplace. The [...]

Westpac Dominates Australian Mobile Banking For The Third Consecutive With Tailored Digital Experiences   SYDNEY, 30 September 2025 — A new Forrester (Nasdaq: FORR) report reveals that while Australian banks have improved their mobile app experiences, most still don’t provide personalized digital experiences or tools that help customers manager their long-term financial health. According to Forrester’s 2025 Financial Services Banking Survey, 69% of Australian online adults used a mobile banking app in the past month, making [...]

According to Forrester’s Digital Experience Review™: North American Mobile Banking Apps, Q4 2024 evaluation, consumers view North American banks’ mobile apps as largely undifferentiated. Mobile apps have become the channel of choice for tens of millions of banking customers. Currently though, 65% of US and 62% of Canadian banking customers, respectively, want to accomplish any [...]

According to Forrester’s Digital Experience Review™: Europe Mobile Banking Apps, Q3 2024, 85% of European online banking customers use mobile apps frequently. However, to optimize the mobile banking experience, European banks need to implement more robust fraud and security measures, focus on inclusion and accessibility to deliver customer value and earn trust, and deploy more [...]

Following its initial list of the top 10 emerging technologies for 2024, Forrester has released a new report, Ten More Top Emerging Technologies For 2024, which identifies additional technologies that can deliver tangible return on investment for firms over the next two years, including: Aerial drones. Unmanned aerial drones, which can fulfill commercial tasks like [...]

Forbes: Vice President, Principal Analyst Dipanjan Chatterjee describes how the Super Bowl marks a moment “to create relevance and shape the equity and emotional markers of a brand.” Read the full article here. Read more from Dipanjan here.

MarketWatch: Vice President, Principal Analyst Thomas Husson shares how investors will likely need to wait until Apple’s Worldwide Developer Conference (WWDC) in June for more information about the tech giant’s multiyear partnership with Google to use Gemini models as the backbone for the next generation of Apple Intelligence. Read the full article here. Read more from Husson [...]

BBC: Principal Analyst Kelsey Chickering discusses the US TikTok deal, observing that retraining the algorithm on domestic data will fundamentally change the user experience. Read the full article here. Read more from Kelsey here.

CNBC: Vice President and Principal Analyst Charlie Dai offers perspective about the rise of AI agents in China’s “super apps,” noting that success will depend on deeper integration across payments, logistics, and social engagement. Read the full article here. Read more from Charlie here.