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October 5, 2005 B2C Email Marketing In Europe: 2004 To 2010Drivers Of The European B2C Email Marketing Spaceby Fiona McDonnell with Jaap Favier, Michèle Bouquet |
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Executive Summary
The market for email services in Europe will more than double in the next five years to €1.25 billion, as more consumers go online — and, in particular, as they upgrade to broadband and become more receptive to content-rich emails. Marketers will also drive the market to further develop the sophistication of this two-way channel. Vendors and brands will work more closely to find a place in the discerning consumer's inbox.
TABLE OF CONTENTS
- Consumers And Marketers Look For An Email Balance
- B2C Email Marketing Will Double From 2005 To 2010
- Vendors Will Increase Their European Presence And Fine-Tune Offerings
WHAT IT MEANS
- ESPs Will Become Business Partners — Not Simply Service Suppliers
- Supplemental Material
- Related Research Documents
Features
Forecast: European Spending On Email Marketing, 2004 To 2010
Forecast: European Email Marketing's Spending Split, 2005 To 2010
This is an excerpt
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