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For Business Process & Applications Professionals

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August 13, 2007

Competition Intensifies For The SMB ERP Customer

Users Benefit As Vendors Reduce Enterprise Complexity And Deliver Integration

by R "Ray" Wang

with Sharyn Leaver, Paul D. Hamerman, Meghan Donnelly

Average:
(5 ratings)

This is an excerpt

Executive Summary

Over the next three to five years, the most dynamic and innovative growth area in enterprise applications will be users in the small and midmarket. With unique requirements that demand full capabilities without complexity, small and medium-size business (SMB) customers seek practical solutions with quick return on investment (ROI). Vendors, incumbents, and challengers alike, have responded to these demands with significant product and channel investments. The result is improvement across the spectrum of industry-specific and last-mile capabilities, usability, rapid implementation, Microsoft Office integration, and mobile solution support. Forrester recommends that users select a vendor based on business requirements, architectural flexibility, and Total Economic Impact™ (TEI).

TABLE OF CONTENTS

  • Complex Business Requirements Challenge SMBs
  • Heightened Competition Delivers Benefits Without Enterprise Complexity
  • Solution Providers Differ In Approach To The SMB ERP Market

RECOMMENDATIONS

  • Base Vendor Selection On Business Needs And Strength Of Ecosystems

WHAT IT MEANS

  • Last-Mile Solutions Will Be Dynamic Business Applications
  • Supplemental Material
  • Related Research Documents

This is an excerpt

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