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	April 21, 2008 Global Enterprise Web 2.0 Market Forecast: 2007 To 2013 Expect $4.6 Billion In Spending By 2013 As Large Companies Embrace Web 2.0 by G. Oliver Young with Eric G. Brown, TJ Keitt, Jeremiah K. Owyang, Rob Koplowitz, Heidi Lo	Average: 7  (6 ratings)

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Executive Summary

Enterprise spending on Web 2.0 technologies will grow strongly over the next five years, reaching $4.6 billion globally by 2013, with social networking, mashups, and RSS capturing the greatest share. In all, the market for enterprise Web 2.0 tools will be defined by commoditization, eroding prices, and subsumption into other enterprise collaboration software over the next five years; it will eventually disappear into the fabric of the enterprise, despite the major impacts the technology will have on how businesses market their products and optimize their workforces.

TABLE OF CONTENTS

• Web 2.0 Technologies Come To The Enterprise
• The Global Enterprise Web 2.0 Market Will Reach $4.6 Billion In 2013

RECOMMENDATIONS

• Expand The Scope Of Your Offerings While Segmenting Down Your Market(s)

WHAT IT MEANS

• Vendors' Web 2.0 Skills And Delivery Models Will Outlive Their Products
• Supplemental Material
• Related Research Documents

This is an excerpt

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