For Interactive Marketing Professionals

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	June 21, 2007 How Consumers Use Social Networks by Charlene Li with Josh Bernoff, Cynthia N. Pflaum, Sarah Glass	Average: 9  (18 ratings)

This is an excerpt

Executive Summary

Social networking sites like MySpace and Facebook have seen tremendous growth over the past two years, attracting a young and engaged audience. Frequent users of these social networking sites not only engage in more activities and have a more positive attitude about these sites, but they are also far more interested in profiles from their favorite companies. Marketers interested in reaching their audiences on social networking sites should: 1) dispense with traditional Web marketing tactics, 2) encourage "friending," and 3) regularly refresh content.

TABLE OF CONTENTS

• Adult And Youth Social Networking Users Differ
• Social Networking Site Users Are Open To Marketer Profiles

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• Social Network Marketing Needs A New Slant
• Supplemental Material
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This is an excerpt