For eBusiness & Channel Strategy Professionals

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	May 24, 2007 Syndication Optimizing Web Distribution and Marketing by Barry Parr with Amanda Guzman, Zia Daniell Wigder

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Executive Summary

Content creators are faced with a wider array of syndication options than ever before. At the same time, new forms of content aggregation are emerging in the marketplace.

Key Questions

• What are the various syndication options available to publishers, and how do they compare to one another?
• How many online users are taking advantage of RSS for syndication?
• What are the elements of a syndication strategy?

This is an excerpt

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