For Consumer Market Research Professionals

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	October 22, 2009 The Forrester Wave™: Full-Service Market Research Online Community Vendors, Q4 2009 Communispace And Vision Critical Lead In A Space That's Heating Up by Tamara Barber with Reineke Reitsma, Lauren Jesuitus, Jimmy Hall, Elise Godfrey	Average: 8  (2 ratings)

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Executive Summary

In Forrester's 46-criteria evaluation of six full-service market research online community (MROC) vendors, we found that Communispace and Vision Critical led the pack because of the former's commitment to high customer service and deliverables and the latter's international capabilities and ability to integrate community insights with quantitative projects. Both companies also have very strong management teams with deep market research expertise, as well as technology and marketing roles that will help the companies innovate and grow their MROC practices. The other four vendors were equally varied in their strengths. Passenger excels at infusing a community with the essence of the brand, and MarketTools has robust technology and a platform and methodology that can support both qualitative insights and quantitative testing. Gongos Research has strong market research chops and works with clients in a true partnership. And KL Communications has notable expertise in recruiting hard-to-reach consumers and is innovating with the integration of social networking sites on its communities.

TABLE OF CONTENTS

• MROCs Are The Market Researcher’s Answer To Web 2.0
• Full-Service MROC Vendor Evaluation Overview
• Full-Service MROC Vendors Differ On Technology And Service Quality
• Vendor Profiles
• Supplemental Material
• Related Research Documents

This is an excerpt

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