Andrew PeachVP, Consumer Insights and Operations
Asia Pacific Consumer Technographics, B2B Sales & Marketing, Benchmark, Consumer Market Forecasts, Consumer Media & Entertainment, Consumer Technology, Consumers By Adoption Type, Consumers By Affluence, Consumers By Age, Consumers By Ethnicity, Consumers By Gender, Consumers By Geography, Data-Driven Research, Decision Tools, Emerging Trends, European Consumer Technographics, Hispanic Consumer Technographics, Market Overview, Market Research Best Practices, Market Research Segmentation, Market Research Tools & Best Practices, Media & Entertainment, North American Consumer Technographics, Social Technographics, Technographics Segmentation, Trends
Andrew serves Consumer Market Research professionals. As vice president, Consumer Insights & Operations, Andrew is responsible global consumer quantitative research operations for Forrester and delivering data insights to Consumer Technographics® clients. In addition, he manages Forrester's team of consumer data consultants.
Andrew came to Forrester through its acquisition of JupiterResearch in 2008, where he served as vice president and research director in charge of Jupiter's data research group and online behavior and demographics coverage area. Prior to joining Jupiter, Andrew worked at the Federal Reserve Bank of New York, where he was a financial analyst in the banking trends department. Previously, Andrew was a research fellow at the Institute for Defense & Disarmament Studies in Cambridge, Massachusetts, where he researched and wrote studies on US and European air forces, the arms trade, and aerospace industries.
Andrew earned a B.A. in International Politics and Economics from Middlebury College in Vermont and an M.A. in International Affairs, with a concentration in International Economic Policy, from the School of International and Public Affairs at Columbia University.
Technographics® Insight: How Do US Consumers View The Role Of Government Regulation With Their Investment Firm? June 15, 2009
Technographics® Insight: How Do US Consumers View The Role of Government Regulation With Their Primary Bank? April 02, 2009
