Forrester: - Making Leaders Successful Every Day

Analyst's Photo	Name and Title	Contact information
	Chad Mitchell Senior Analyst

Research Coverage

Business-To-Consumer eCommerce, Claims Processing, Financial Services, Financial Services Customer Experience, Financial Services Web Site Rankings, Insurance, Insurance Distribution, Multichannel Selling Strategies, Online Financial Products & Services, Policy Administration, The Mobile Channel, eBusiness/eCommerce, eBusiness/eCommerce Adoption, eBusiness/eCommerce Best Practices, eBusiness/eCommerce Forecasts, eBusiness/eCommerce Strategy, eCommerce Forecasts, eCommerce Trends

Research Focus

Chad is a senior analyst serving eCommerce/eBusiness & Channel Strategy professionals with particular expertise in eBusiness and multichannel strategy in global personal lines and life insurance. In his research, Chad covers consumers' online and multichannel insurance shopping behavior and the effect of new technologies and consumer behavior on insurance companies' eBusiness and multichannel strategies. Among the topics he covers are mobile and social media strategies in insurance, acquisition, cross-sell, and retention marketing strategies; comparative raters; online, guided selling tools; emerging Web and call center technologies for sales and service; agent portals for marketing and underwriting; and the best practices of leading multichannel firms. He advises leading insurers on best practices for public and secure insurance Web sites — analyzing functionality for quoting, policy administration, and claims.

Previous Work Experience

Chad began his career at GuideOne Insurance Company, supporting agent lead generation direct marketing programs. He joined Experian, the global credit bureau, as a research analyst, publishing a daily internal industry and competitive intelligence newsletter. As a product manager, Chad managed Experian's B2B online Web sites and B2C email marketing platform with FloNetwork. He spent the past decade at several large marketing agencies delivering eBusiness and channel strategy to clients in insurance, retail banking, automotive, CPG, and grocery and pharmacy retail.

Chad brings experience and best practices from several industries based on his work with Cartier, CVS/pharmacy, E*TRADE, Mead Johnson, Pitney Bowes, Publix Supermarkets, Wachovia, and Verizon. He appears frequently in the press, including such media outlets as Insurance Networking News and Tech Decisions Magazine. Chad has delivered speeches at many events, including Forrester's client forums along with marketing, technology, and user conferences.

Education

Chad earned a Bachelor of Science degree in marketing with honors and distinction from Iowa State University and an M.B.A. from the Robinson School of Business at Georgia State University.

Latest Research

Planned Research

Did You Know?

Chad loves spending time with his family and enjoys golf, basketball, and mixed martial arts.

Languages Spoken

English and Spanish