Cross-Channel Design Strategies, Web Site Design, Financial Services Customer Experience, Web Design Agencies, Web Analytics, Business Strategy For Customer Experience, Customer Experience Management, Channel Design Strategies, Financial Services, Design & Usability Processes, Organization & Culture For Customer Experience, Customer Experience
Craig serves Customer Experience professionals. He works with them to demonstrate how user-centered, brand-conscious, research-driven Web design can have a positive impact on both the online customer experience and the bottom line. His research covers the design capabilities of interactive marketing agencies in Europe, and how prospective clients can work with design vendors to achieve their business goals. Craig works out of the London Research Centre.
Before joining Forrester, Craig was a senior technology consultant and the head of technology for Logan Tod, a London-based Web measurement and conversion consultancy. In this capacity, Craig helped many companies with their Web site improvement programs, as well as providing strategic consultation on several large Web site redesign projects and content management system implementations. Prior to this, Craig was head of technical and eCommerce for leading UK retailer I Want One of Those.com, head of database operations for one of Canada's largest direct marketing firms, and a freelance Web designer and database marketing consultant.
Craig received a B.A. degree with high honors in English literature from Carleton University.
Strong Project Managers Drive Successful Web Design Projects July 08, 2008 (Rating: 8) BookmarkPDF
Case Study: How Credit Suisse Made Customer Experience Matter May 27, 2008 (Rating: 10) BookmarkPDF
Making The Most Of Your Agency Web Design Budget April 14, 2008 BookmarkPDF
Making The Web Design Agency Relationship Work February 19, 2008 BookmarkPDF
The 2008 European Web Design Vendor Survey January 31, 2008 BookmarkPDF
Craig is a published humor writer.
English
