Forrester Research

Analyst's Photo	Name and Title	Contact information
	Paul Jackson Principal Analyst

Research Coverage

B2B Sales & Marketing, Broadband & Home Networking, Business Models, Competitive Analysis, Computer Hardware Industry, Computer Software Industry, Consumer Electronics, Consumer Market Segmentation, Consumer PCs, Consumer Technology, Corporate Strategy, Decision Making, Digital Home, Economy, Game Platforms, Gaming, Gap Analysis, Go-To-Market Strategies, High-Tech, Innovation Best Practices, Innovation Networks, Innovation Strategy, Market Research Best Practices, Market Research Segmentation, Market Research Tools, Market Research Tools & Best Practices, Media & Entertainment, New Market Research Strategies, Pricing Strategies, Product & Solutions Strategies, Product Portfolio Strategies, Recession

Research Focus

Paul serves Consumer Product Strategy professionals. As one of Forrester's leading analysts on consumer technology adoption and usage, his research and client engagement focuses on how companies can build strategies to bring new consumer technology to market or successfully exploit new technology and services developed by other firms. During his nine years at Forrester, Paul has driven both long-term strategic research around big ideas like the digital home, the tipping point online, the real business of virtual worlds and the evolution of the home PC, and short-term immediate research needs, using Forrester's Consumer Technographics® data and custom data gathering.

His current research agenda includes global coverage of netbooks, digital home, virtual worlds, PC ecosystem, videogaming, consumer support and install services, and device convergence. Additionally, Paul is an expert in general technology adoption and usage trends in Europe. Given the increasingly seamless transition between devices, online services, media, and communications alone with Forrester's increased emphasize on these topics, Paul works closely with Forrester analysts covering strategies for Social Computing, media, and consumer telecoms.

Paul has been widely quoted in the press, including such media outlets as The Economist, Financial Times, the Wall Street Journal, and the BBC. An accomplished public speaker, Paul has also delivered speeches at many events, including Forrester's European Consumer Forum, US Consumer Forum, and European IT Leadership Forum.

Previous Work Experience

Paul has extensive experience in developing technology strategies for leading consumer-facing firms and the vendors that work with them. Prior to joining Forrester, Paul was a "digital guru" at a full-service advertising agency (HHCL) and before that had seven years of strategic technology consulting experience with management consultants Deloitte Consulting and system integrator LogicaCMG.