Analyst's Photo Name and Title Contact information
Suresh Vittal

Suresh Vittal
Principal Analyst

Research Coverage

Database Marketing, Direct Marketing, Enterprise Marketing Platforms, Marketing & Advertising, Marketing Automation

Research Focus

Suresh serves Customer Intelligence professionals. His research agenda focuses on enterprise marketing technologies, database marketing strategies, customer analytics, and technologies that make customer insight operational. Suresh helps marketing clients navigate the ever-changing marketing technology landscape and develop data-driven marketing strategies.
In the past, Suresh has written about contact optimization, inbound marketing, marketing optimization, and the changing enterprise marketing software landscape.

Previous Work Experience

Prior to joining Forrester in 2006, Suresh spent seven years as a consultant with SPSS. At SPSS, he focused on enabling marketing technologies at client companies. Suresh has successfully led the implementation of Web analytics, data mining, real-time marketing, campaign optimization, and enterprise predictive applications in financial services, travel, and pharmaceutical verticals. Prior to SPSS, Suresh worked at NetGenesis, a leading Web analytics provider, where he delivered Web analytics and measurement services to clients.

Education

Suresh has an M.B.A. from Greenwich College, The University of Hull in the UK and an M.S. in computer information systems from Bentley College.

Latest Research

Planned Research

The Road To The Online Marketing Suite December 2009
Receive an alert when this document is published:  email    RSS


The Emerging Marketing Operations Function November 2009
Receive an alert when this document is published:  email    RSS


Did You Know?

Suresh loves reading, golfing, and is a movie addict.


Suresh Vittal serves Customer Intelligence professionals.
itemView all research by Suresh Vittal.
itemDownload PDF.
Create A Research Alert
Forrester will alert you by email or RSS each time Suresh Vittal publishes new content.
 Create A Research Alert
 Create An RSS Feed
Recent Media Citations
CRM, "Jive's New Social Media Release Powered by Radian6," September 19, 2009
The Wall Street Journal, "Adobe to Acquire Omniture in $1.8 Billion Deal," September 16, 2009
Financial Times, "Adobe acquires Omniture in $1.8bn cash deal," September 16, 2009
1-to-1 Media, "Integrating Inbound and Outbound Marketing Campaigns," September 2, 2009
1-t-1 Media, "Applying Customer Value to Online Targeting Strategy," August 26, 2009
CRM, "Autonomy Interwoven Unveils Social Media Analytics Tool," June 13, 2009
CRM, "Marketers Need Technology To Step Up," April 14, 2009
CRM, "Listen and Ye Shall Hear: 2009 Forrester Wave on Listening Platforms," February 13, 2009
Advertising Age, "Who's Tops at Listening to What Consumers Say About Your Brand?," January 23, 2009