Forrester: - Making Leaders Successful Every Day

	Suresh Vittal Principal Analyst

Research Coverage

Customer Relationship Management, Marketing & Advertising, Direct Marketing, Enterprise Architecture, EA Communication & Training Processes, Marketing Automation, Customer Analytics, Financial Services, Media & Entertainment, Telecommunications Services, Packaged Applications, Database Marketing, Enterprise Marketing Platforms, Enterprise Architecture Practices, High-Tech, Retail

Research Focus

Suresh serves Direct Marketing professionals. His research focuses on the confluence of technology, data, and analytics and the impact on marketers. Suresh helps marketing clients navigate the ever-changing marketing technology landscape and develop data-driven marketing strategies.

His research agenda focuses on enterprise marketing technologies, database marketing strategies, customer analytics and technologies that make customer insight operational. In the past, Suresh has written about contact optimization, inbound marketing, marketing optimization, and the changing enterprise marketing software landscape.

Previous Work Experience

Prior to joining Forrester in 2006, Suresh spent seven years as a consultant with SPSS. At SPSS, he focused on enabling marketing technologies at client companies. Suresh has successfully led the implementation of Web analytics, data mining, real-time marketing, campaign optimization, and enterprise predictive applications in financial services, travel, and pharmaceutical verticals. Prior to SPSS, Suresh worked at NetGenesis, a leading Web analytics provider, where he delivered Web analytics and measurement services to clients.

Education

Suresh has an M.B.A. from Greenwich College, The University of Hull in the UK and an M.S. in computer information systems from Bentley College.

Latest Research

Planned Research

Did You Know?

Suresh loves reading, golfing, and is a movie addict.