Suresh VittalPrincipal Analyst
Database Marketing, Direct Marketing, Enterprise Marketing Platforms, Marketing & Advertising, Marketing Automation
Suresh serves Direct Marketing professionals. His research agenda focuses on enterprise marketing technologies, database marketing strategies, customer analytics and technologies that make customer insight operational. Suresh helps marketing clients navigate the ever-changing marketing technology landscape and develop data-driven marketing strategies. In the past, Suresh has written about contact optimization, inbound marketing, marketing optimization, and the changing enterprise marketing software landscape.
Prior to joining Forrester in 2006, Suresh spent seven years as a consultant with SPSS. At SPSS, he focused on enabling marketing technologies at client companies. Suresh has successfully led the implementation of Web analytics, data mining, real-time marketing, campaign optimization, and enterprise predictive applications in financial services, travel, and pharmaceutical verticals. Prior to SPSS, Suresh worked at NetGenesis, a leading Web analytics provider, where he delivered Web analytics and measurement services to clients.
Suresh has an M.B.A. from Greenwich College, The University of Hull in the UK and an M.S. in computer information systems from Bentley College.
Listening Metrics That Matter May 29, 2009 (Rating: 10) BookmarkPDF
SMB Marketing Technology Adoption May 22, 2009 (Rating: 9) BookmarkPDF
How To Choose A Listening Platform May 05, 2009 (Rating: 8) BookmarkPDF
Campaign Management Needs A Reboot April 02, 2009 BookmarkPDF
Understanding The Marketing And IT Relationship March 31, 2009 BookmarkPDF
The Customer Analytics Landscape July 2009 Receive an alert when this document is published: email RSS
The Forrester Wave: Cross-Channel Campaign Management September 2009 Receive an alert when this document is published: email RSS
The Road To The Online Marketing Suite October 2009 Receive an alert when this document is published: email RSS
The Emerging Marketing Operations Function November 2009 Receive an alert when this document is published: email RSS
Listening For Agencies August 2009 Receive an alert when this document is published: email RSS
Suresh loves reading, golfing, and is a movie addict.
