For Analyst Relations Professionals

Introducing Forrester's Scorecard For AR And Sales

Ten Success Factors Impact Delivery Of Value To Sales Teams

by Kevin Lucas, July 24, 2009

Industry analyst relations (AR) teams struggle to inject value into the sales process. To help them assess whether their own companies are ready to buck this trend, Forrester has distilled down AR best practices for sales-cycle support and developed a . . .

For Analyst Relations Professionals

Introducing Forrester's AR Scorecard

Five Essential Dimensions At The Core Of Effective Analyst Relations Programs

by Kevin Lucas, March 6, 2009

AR managers get very little time to assess their AR programs because they're so busy executing on the next apparent priority. To help, Forrester has distilled down AR best practices and developed a simple methodology for assessing and improving the fundamentals. . . .

For Analyst Relations Professionals

Power AR Program Design With A FIAR Tool  (364 KB XLS)

by Kevin Lucas, February 24, 2009

Use the FIAR process encapsulated in this Excel tool to design, refine and optimize an AR program that will generate unique business value in support of your company's prevailing business goals.

For Analyst Relations Professionals

Planning Great Analyst Days

A Planning Tool For Events Attended By Industry Analysts

by Kevin Lucas, March 5, 2007

While analyst days may be a great way to inform, impress, and obtain feedback from industry analysts, they can be a nightmare to arrange given the unusual combination of event management and analyst relations (AR) skills that they demand. AR must nonetheless . . .