For Consumer Market Research Professionals

Impact of Economic Slowdown on JupiterResearch's Key European and US Forecasts

by Mark Best, December 18, 2008

JupiterResearch developed an analytic framework to explain how the economic downturn will impact key industry forecasts. The framework isolates short-term and long-term forecast levers and explains the mechanism by which they impact each industry.

For Consumer Market Research Professionals

Demographic Profile

Stay-at-Home Moms, Stay-at-Home Women, Working Moms, and Working Women Online, 2008

by Mark Best, September 30, 2008

JupiterResearch's Online Behavior & Demographics reports provide data and analysis of key audience segments of the online population, with relevant data drawn from a variety of sources. This report explores the effect of children and work status on . . .

For Consumer Market Research Professionals

Demographic Profile

Baby Boomers Online, 2008

by Mark Best, March 4, 2008

JupiterResearch's Online Behavior & Demographics reports provide data and analysis of key audience segments of the online population, with relevant data drawn from a variety of sources. This report analyzes the behavior of online baby boomers (i.e., . . .

For Consumer Market Research Professionals

Broadband Subscriber Acquisition

Converting AOL Dial-Up Subscribers

by Mark Best, August 1, 2007

Last year, AOL announced that it would not charge broadband customers for access to AOL content and services, while concurrently raising dial-up access rates to levels comparable or higher than many competitive broadband rates.

For Consumer Market Research Professionals

Demographic Profile

Elusive Audiences of Ages 18 to 34 Online, 2007

by Mark Best, June 7, 2007

JupiterResearch's Online Behavior & Demographics reports provide data and analysis of key online population segments. This report examines the demographics and behavior of online men and women from ages 18 to 34.

For Consumer Market Research Professionals

Age 55 and Older Population

Simplify Devices and Target Through Integrated Marketing

by Mark Best, April 19, 2007

The age 55 and older population has been relatively reluctant to adopt new consumer electronics. This report discusses reasons why and offers suggestions for product developers targeting the age 55 and older population.

For Consumer Market Research Professionals

Demographic Profile

Affluents Online

by Mark Best, March 1, 2007

JupiterResearch analyzed various online activities and found online activity sometimes correlates with affluence. As a result, JupiterResearch examined the activities of online users with household incomes of $100,000 or more.

For Consumer Market Research Professionals

Demographic Profile

Teens Online

by Mark Best, January 24, 2007

JupiterResearch's Online Behavior & Demographics reports provide analysis of key audience segments of the online population, with relevant data drawn from a variety of sources. This report examines online behavior of teens.